Still from Rocket Internet, Now Present foodpanda

Rocket Internet is known for its speed at emulating various startup models. After Pinspire, Zalora and Lazada, this time foodpanda present together in various Southeast Asian countries. In addition to Indonesia, foodpanda based in Singapore is also present in Malaysia, Thailand and the Philippines. The concept is food delivery for restaurants that do not have their own delivery service by ordering online. This concept seems to have not been widely explored by startups in Indonesia but has begun to mushroom in neighboring countries. What I already know can be ordered online here are big franchises, for example Hoka-hoka Bento and PHD (Pizza Hut Delivery).

In Indonesia alone, foodpanda has collaborated with a number of restaurants and branches. By entering the area where we live or work, it will display the branch of the restaurant that can deliver food to our place. Meanwhile, most of them are still located in the city center and have not yet reached the outskirts. foodpanda itself provides an opportunity for restaurants who want to join to register yourself to this service.

Interestingly, in contrast to the concept of daily deals which often offer discounts, this kind of service offers products at as-is price, so it is more like a third-party service for food delivery services where PesanDelivery.com is the main competitor, although this MessageDelivery does not only serve food delivery.

Although foodpanda doesn't explicitly show any connection with Rocket Internet, there are a number of online media such as our partners SGEntrepreneurs.com have confirmed this. In addition, we also found profile on LinkedIn who served as Business Development Manager for Rocket Internet Indonesia for foodpanda.

What is interesting, of course, is that the concept of delivery in Indonesia has not been included in startups. Will foodpanda become the leader in this area, only to be followed by other startups? Then what is the next step of Rocket Internet? Reportedly they will explore the area of ​​selling furniture (similar to IKEA goods), of course online.