StickEarn Releases StickTron, Truck Placed Video Ad Service

Advertising technology startup StickEarn announced a new service called StickTron. This is videotron walking, LED-trons on trucks driven on important Jakarta routes. This new feature is claimed to be able to generate impressions of up to more than 600.000 per day. Started operating as of October 2019.

"At a time when many people are fixated on social media advertising, Outdoor advertising platforms are also evolving. StickEarn presents StickTorn to be the latest solution for advertisers. With StickTron, video ads are sure to grab people's attention, are measurable and ubiquitous," said StickEarn Co-founder Archie Carlson.

The three routes that StickTron will take are Monas--Sudirman--Blok M--Senayan, Basura City--Kota Kasablanka--Rubber--Slipi and Gandaria--Pondok Indah--Lebak Bulus--Cilandak--Kemang.

StickEarn itself targets to operate 10 StickTrons by early 2020. StickTron will display video content that can be viewed through 3 sides, which is effective in increasing the resulting impression level. StickEarn also embeds technology computer vision in each StickEarn unit so as to be able to present accurate impression data.

"In StickEarn's attempt to revolutionize In the advertising world, we make outdoor advertising media capable of producing accurate data through the technology embedded in each of our services. This is an added value that has been received by more than 300 companies that have become StickEarn partners in the past 2,5 years," said Archie.

Since introduced in 2017, StickEarn already has several services, including StickMob which relies on cars as advertising media, StickMotor for motorcycles, StickAngkot for urban transportation, StickPlane for airplanes, and StickMart for in-car retail.