Establishing Exclusive Collaboration, StickEarn Aims for Integrated StickMart Solutions in 10.000 Fleets Grab at 2019 

StickEarn, a startup advertising technology provider, yesterday (18/10) announced an exclusive partnership with Grab Indonesia through its newest business solution, namely StickMart.

StickMart is platform commercial in a patented car that accommodates para brand to advertise, make sales, to product sampling.

StickEarn Co-Founder Sugito Alim said, StickMart is designed so that consumers who are in dwell time can see ads longer. When compared to billboard that can be seen in an average of 2 seconds, StickMart can be enjoyed for up to 1 hour.

“On average, Jakartans spend 2 hours on the road because of traffic jams. Of course they will be bored. Well, StickMart reaches that condition. Brand be more flexible to do campaign with different objectivity,” said Sugioto in the StickEarn Collaboration Press Conference with Grab in Jakarta.

Previously, the world transportation research institute, INRIX, in 2017 noted that Indonesians spend an average of 40 hours a year due to traffic jams. StickMart is expected to not only open up opportunities for brands and add new revenue driver, but also provides premium comfort.

Executive Director Grab Indonesia Ongki Kurniawan said that this collaboration is in line with the company's mission to create 100 million entrepreneur in Southeast Asia, where Indonesia is the main target.

"We believe a lot customer we are looking forward to the presence of StickMart because this can servescustomer us," said Ongki.

StickMart comes in the form of a box that is placed on the center console, between the passenger and driver seats. This box contains various product sampling, like snack, drinks, tissues, medicine, to chargers. Not only that, StickMart is equipped with StickTablet devices that provide a variety of entertainment videos to product catalogs.

Furthermore, StickEarn Co-founder Archie Carlson explained that StickMart is not only designed for brand, but also driver. It claims the driver can get additional income of up to IDR 2 million every month from advertising revenue sharing to sales product sampling.

"Customers can even pay for products purchased in cash or digitally through OVO services," said Archie.

To date, StickEarn has partnered with 60.000 drivers Grab Indonesia, but only around 200 StickMart units have been installed in the fleet Grab. Archie is targeting 10.000 StickMart units installed in 10.000 fleets Grab Indonesia in 2019.

StickEarn claims that now it has distributed as much as Rp. 30 billion towards revenue driver in Indonesia. The company itself provides advertising services for various types of vehicles, ranging from trucks, buses, public transportation, taxis, and airplanes.

The company also provides other solution lines, such as StickBus, StickTruck, StickAngkot, to StickPlane. As is known, StickEarn, which was founded in 2017, has served 250 brand from various business sectors.

StickEarn earn initial funding (seed funding) from East Ventures last year. According to StickEarn Co-Founder Garry Liminata, this funding will be used for product, business and team development going forward.