StickEarn Introduces StickAngkot, Advertising Service in Angkot

StickEarn, a startup engaged in the car advertising, announced a move to widen their service segmentation. Thanks to the collaboration with KODJARI (Independent Transport Service Ambassador Cooperative) Bogor, StickEarn Introducing StickAngkot. A service that gives advertisers the opportunity to place advertisements on public transportation (angkot) to reach their consumers.

StickAngkot was introduced at the KODJARI Modern Angkot Exhibition which was opened on Sunday (9/9) at Lippo Mall Bogor. With this collaboration, StickAngkot will cover more than 500 angkot fleets in more than 40 route routes covering the city area to Bogor Regency.

StickEarn is said to have started collaborating with various city transportation operators in big cities, such as Bogor, Surabaya, Medan, and Makassar to help brands get closer to consumers through content posted on angkots.

"StickEarn is proud to present our latest innovation, StickAngkot, in Bogor City. In collaboration with KODJARI, StickAngkot is transforming modern angkot as a platform for outdoor advertising that is unique, economical and scalable by combining our vehicles and digital technology. StickAngkot utilizes media in and on modern angkot bodies to be a unique and efficient means of advertising," explained StickEarn Co-Founder Sugito Alim.

Responding to this collaboration, the initiator of KODJARI Dewi Jani Tjandra conveyed that the strategic collaboration with StickEarn through StickAngkot helped his party realize the vision of modernizing angkot in accordance with local government programs.

"The modern angkot that we exhibit here do not get subsidies from the government, therefore the fare is quite high, Rp. 7.000. Through the collaboration with StickAngkot, angkot business players can get an injection of funds which are used to reduce the angkot fare to Rp. 4.000 so that it is more environmentally friendly. in the pockets of the passengers," explained Dewi.

In the city of Bogor, StickAngkot will use regular angkot and modern angkot at the same time. For regular angkot, StickAngkot will wrap the body of the angkot with a car sticker. As for modern angkot, StickAngkot will wrap around the body of the angkot and take advantage of the space inside the angkot, including the built-in LCD. The existence of a GPS device is also a plus to make it easier for advertisers to monitor the course of outdoor advertising campaigns.