DSInnovate Report: Startup Report 2021 (and Q1 2022)

The year 2021 is predicted to be a turning point for the digital business ecosystem in Indonesia, after a year earlier it was under pressure due to the Covid-19 pandemic. Sure enough, during this recovery period, many new records were broken --- starting to appear unicorn new funding transactions, which increased sharply in quantity and value, to a more mature business model.

Startup Report 2021 tries to summarize the industry dynamics that occur, through data compilation, perspectives founder, and consumer preferences of what happened during the year. Specifically, this report consists of five main topics, including:

1. An overview of the startup ecosystem; presents data related to market growth and digital business in Indonesia throughout 2021.
2. Funding and strategy exit; presents data related to funding trends and corporate actions in the form of: mergers & acquisitions involving local startups.
3. Consumer perspective; presenting data from consumer surveys on services or products presented by local startup players.
4. Impact investing; introduces the concept of impact investing and startup metrics in delivering sustainable business while providing more social benefits to society.
5. Indonesia's digital industry trends; highlight some of the business models that have the potential to become significant in the future.

There are a number of interesting data findings, including startup funding. In 2021 there will be an almost 2x increase in terms of the number of transactions and the value recorded. Even as many as 22 funding rounds have a value of at least $50 million. Although initial funding still dominates the amount, follow-up funding also has an increasing trend --- indicating investor confidence in the startup business model that is getting more mature.

In addition to funding, this report also presents the results of a survey on digital applications from local startups that are most in demand. From the statistics that were successfully processed, the service online marketplace (78%) found the highest interest, followed by fintech payments (69%), fintech lending (61%), investment services (57%), educational applications (51%), to health (50%).

For a full review and data, download the report via the following link: Startup Report 2021 (and Q1 2022).

- Disclosure: This report is supported by East Ventures, Bank Central Asia, and LinkAja