POS Startup Qasir Plans Business Expansion to Southeast Asia This Year

SaaS startup provider of POS application Qasir revealed plans to expand to one of the countries in Southeast Asia this year, bringing wider adoption of Qasir to its customers. merchant which has the same problem with Indonesia. Preparations have been made by the team, including the company's localization strategy because it has to compete with local players in the country.

“A lot of data shows that what we do in Indonesia can be duplicated with neighboring countries that have the same characteristics. Of course the closest is Southeast Asia, there is merchant who have the same problem with Indonesia. The hope is that this year can start, now preparations have been made, "said Qasir CEO Michael Willem in a virtual press conference attended by a number of media, Tuesday (27/4).

Qasir's belief for expansion was actually also supported by the change in the company's business strategy due to the pandemic which had an impact on the increase in the number of users. In one of the researches from the Ministry of Cooperatives, which Michael quoted, stated that: basketball size that a micro-enterprise can spend for investment is in the range of Rp. 300 thousand to Rp. 500 thousand per year.

Meanwhile, the level of the majority of micro-enterprises is in the success stage, after going through a period of existence and survival. In fact, above that there is a stage resource maturity which allows a business to create a new vertical. The higher the level of a business, the greater the investment required.

Perceptions about the difficulty of SaaS business being difficult to monetize for merchant micro makes most POS players don't make micro their main focus. This is because micro-enterprises are difficult to monetize and shift to corporate-scale businesses. However, Qasir managed to break it and believes that this strategy can strengthen Qasir's position as the only POS player who plays in the micro segment.

“From last year, we made a lot of adjustments to see value proposition we're in the industry. From the insights we got, it was behind us to make decisions, including to make Qasir Pro.”

Qasir released the Qasir Pro subscription feature last year and managed to attract 22 merchant so users subscribe from before for free. In this feature, Qasir applies a business model pay-as-you-go to enjoy the required unit features merchant. One of them is the "Manage Discount" and "Order Tickets" features which are priced at Rp. 15 thousand (one time payment for permanent use).

"So with the pro features, the number of user we continue to grow as adoption to digital payments accelerates. Even within 30 days after trial, usually already exists user who want to subscribe."

Qasir Kinerja Performance

Described further, Qasir currently has more than 700 thousand merchant micro who joined in Q1 2021. An addition of 500 thousand merchant since the pandemic, from the position of Q1 2020 as many as 250 thousand merchant. Location merchant still dominated around the island of Java. The paid users consist of 22 thousand merchant from the current position.

In terms of transactions, Qasir has recorded transactions of up to IDR 1 trillion per month, from the pre-pandemic position of IDR 200 billion.

In terms of new feature development, Michael revealed the company has released 24 features over the past year. The Business Website feature which was just released in September 2020 is one of them. In this Business Website, entrepreneurs can market their products through the website for less than Rp. 200 thousand per year. They only need to enter business data, while the product catalog has been integrated automatically from the Qasir application.

"We want the Business Website facility so that merchants don't just become catalogs, but can integrate payments and shipping that we facilitate," he concluded.