"Startup Failure": Things That Drive Failure and How To Survive

In a research summarized Fallory it was revealed that 9 out of 10 startups fail, meanwhile 7,5 out of 10 venture capital-backed startups will end up failing.

Ada several reasons why technology-based startups can end up failing, including financial problems ( ), lack of collaboration between teams, ineffective marketing activities, to imperfect processes product market fit (PMV).

The research also stated that the PMV process to validate a business to the target market usually takes time. Startups that do pivot or changing business models and services more than once has a better chance of growing and surviving.

There are two things that must be considered so that companies do not want to end up in failure, namely focusing on growth (growth) and innovation. If both can be implemented in harmony, the potential for startups to survive and thrive will be even better.