Startup and Corporate Collaboration Can Open New Opportunities

The trend of working in startups is currently on the rise in Indonesia. Startup has even become one of the main choices for a career for today's young people. Call it Go-Jek and Tokopedia, which have now become one of the main destinations.

There are many Privilege that can be enjoyed when working at a startup compared to a corporation. Besides being flexible, startups also open up many opportunities and creativity to be able to create solutions to various problems in everyday life.

However, both startups and corporations also have their own challenges. For startups, the challenge to enter the market is difficult because of various limitations. Meanwhile, corporations are also required to always innovate and keep up with changing business trends.

Then, what is the common thread for the two?

In the discussion entitled "The Possibility of Collaboration Between Established Companies and Startups", the CEO of Bizcom Indonesia, Sendra Wong, revealed that collaboration between startups and corporations is very much needed at this time. Business people need to see collaboration as a new perspective in driving their companies.

"Working at startups and corporations both have challenges. If they collaborate, they can complement each other and gain benefits," said Sendra when met during a discussion at the 17th Investor Gathering held by Bizcom Indonesia in Jakarta, Thursday (26/7/).

This form of collaboration can refer to mutual benefits or mutual benefits. He gave an example of how conventional transportation finally collaborates with service providers ride-sharing after a long conflict.

Through collaboration, startup providers ride-sharing can benefit from the reputation side to data belonging to conventional transportation companies. On the other hand, conventional companies can take advantage of startup technology to optimize their business.

Furthermore, there are actually many options for corporate companies to increase their business, for example to merge or the acquisition of another company as the right strategy rather than having to form a new company from scratch.

However, the Director of Holding Jababeka Group, Sutedja Sidarta Darmono, thinks that collaborating with startups opens up greater potential than choosing a strategy. to merge or acquisition. Besides being more efficient because it saves costs, this collaboration can create a new ecosystem.

"For example, we are building Township, many Yago's defensive effort which we put on this project with high technology. But this can be a good ecosystem for startups, because they can collaborate and they can develop," he said on the same occasion.

According to the Division Head of E2Pay, Ariyo Nugroho, this collaboration can benefit startups in terms of HR. This is because corporations have more adequate human resources (HR) and capital.

"As a startup, we actually don't have any luxury like a company. We can't even it's up to with salary. This emphasizes the importance of collaboration," said Ariyo.

Meanwhile, Principal Alpha JWC, Erika Dianasari added, instead of using a strategy build or buy, collaboration can be a crucial step for a business even though there will be a lot of distractions.

"For me, talent or human capital it is important and an asset for the company. Startups must meet challenges and task to dominate the market. Collaboration between HR can be mutually beneficial and produce good work."