Stimulate Collaboration in the Disruptive Era in Disrupto 2018

Strategic collaboration with innovators is the key that needs to be carried out in order to survive in this disruptive era. This initiative is what WIR Group wants to pursue by holding activities "Disrupto: The Movement to Disrupt & Transform The Nation" on 23-25 ​​November 2018 at Plaza Indonesia.

This activity will become an annual agenda with topics around disruption that are inclusive and embrace all stakeholders. In the future, it will be held in various other big cities in Indonesia, in order to help drive the wheels of the economy through technological innovation.

"We are more in agreement that Disrupto this is movement because it comes from various parties. It doesn't just come from startups, it takes other parties to collaborate with each other because disruption It doesn't just belong to the millennial generation," said WIR Group CEO and Co-Founder Daniel Surya, Wednesday (7/11).

In this activity, WIR Group took Maybank Indonesia and Plaza Indonesia as sponsors. Apart from organizing technology showcase, also attended by more than 130 speakers, 200 more startups with various industry backgrounds, 60 more exhibitors and over 500 volunteer.

Speakers from various sectors were also brought in to give their views on disruption, starting from the government, business, banking, venture capital levels from within and outside the country. Some of these names such as Moeldoko (Indonesian Presidential Staff), Rudiantara (Kemenkominfo), Thomas Lembong (BPKM), Carlos Monreal (Plastic Energy), Taswin Zakaria (Maybank Indonesia), Guillaume Sicard (Renault), and many more.

Director of Community Financial Services Maybank Indonesia Jenny Wiriyanto hopes that this activity can provide access to sharing, networking, so as to create scalable synergies. The potential for collaboration between startups and companies can have a greater economic impact, even on a global scale.

"We support in the midst of the booming creative economic growth from various fields. Innovators can continue to grow sustainably, requiring information, education, investment, and collaboration," said Jenny.

During the event, there are eight zones that will discuss the disruption that has transformed businesses in each sector. For example Future Tech Zone will discuss Augmented Reality (AIR), Virtual Reality (VR), and Artificial Intelligence (TO THE), Green Tech Zone discusses green technologies that are starting to change lives such as eco-friendly vehicles.

Next, there is Startup Zone which brings together startups with investors, The BrandZone displaying brands that keep up with the times, The Creative Product Zone presenting creative products that have not been mass-produced, and The Digital Content Zone talk about quality digital content. All of these zones are on the 4th, 5th, and 6th floors at Plaza Indonesia, Jakarta.

In addition, Disrupto provides sessions matchmaking to assist new collaboration opportunities between startups and local and global institutions.

Plaza Indonesia changes the concept

Plaza Indonesia management was also present on the same occasion. Astri Abyanti as General Manager of Plaza Indonesia Extension said this was the first time the management participated in an activity themed on digital technology.

Astri admits that as a lifestyle retailer, her party also feels disturbed by the developments that have occurred since the last few years. As a result, inevitably forced management to improve and now position itself as a lifestyle center, no longer just a shopping center.

"Our concept has finally changed, we are making a lot of improvements. One of them is by making Plaza Indonesia Extension on floors 4 to 6 to reach more target consumers," explained Astri.

He continued that Plaza Indonesia was still targeting the premium class. However, specifically on the Extension floor, there are many adjustments to reach communities, entrepreneurs, business owners, and so on so that the concepts adopted on these three floors are quite contrasting in terms of design and tenants compared to the contents on floors 1 to 3.

This decision was taken because seen from the age segment of visitors, it turns out that people aged 17 to 35 years are starting to increase. Their purchasing power to buy accessories products is quite high, compared to fashion products.

To meet these needs, the tenants that are filled vary, there are restaurants with affordable prices, salons, beauty clinics, and others which are dominated by local players and have been tightly curated beforehand.

"Now that the renovation at Extension is still ongoing, it is planned to be inaugurated in March 2019. There are many uses of technology from the WIR Group that we will use to improve the consumer shopping experience."

Player co-working space Plaza Indonesia also invited Go-Work to attend, so that Plaza Indonesia's goal as a lifestyle center can be realized immediately. Currently the number of visits on weekdays at Plaza Indonesia is around 25 thousand, on weekends the number has doubled.

- Disclosure: DailySocial is the media partner of Disrupto 2018