The Complete Guide to Digital Marketing in Southeast Asia for Beginners (Part 1)

Learn digital marketing is learning how to interact with potential customers through digital channels, with the aim of getting them to do something on a particular website or application.

Digital Marketing is a general term that covers all efforts Online marketing a company. The activities of a company on social media such as Facebook or Instagram, newsletter that a company sends to their customers, or advertising that a company does on a website such as detik.com or Kompas.com enter into the strategy "Digital Marketing" wider.

More and more companies are investing in Online marketing compared to offline channels, not only because more and more people are using the internet, but also because Online marketing enable these companies to reach target audience them more precisely and efficiently compared with offline channels such as radio, newspapers, or billboards.

Even more, digital marketing have properties highly measurable. It means a digital marketers know well how the performance of each online marketing channels and what Return on Investment (ROI) of each rupiah used for Online marketing.

Why Study Digital Marketing?

Now, Digital Marketers is one of the abilities that companies are looking for, especially within companies E-commerce which is growing rapidly, because digital marketers have a major role in the development of companies such as Shopee, Lazada, or Traveloka.

As a result, interest in abilities digital marketing in Indonesia is increasing rapidly, especially in the last two years:

There is an increasing number of job vacancies for people with skills in digital marketing.

Some examples of job vacancies digital marketing at several technology companies:

Learn Digital Marketing can open you wide job openings and highly rewarding careers in top companies.

Disclosure: This guest article was written by the RevoU Team. RevoU is an online digital marketing education platform, which helps its users to start a career in the technology industry.