Sonos' Prime Retail Store in New York Like Ikea but for Audio Devices

New Yorkers should be happy. Because, starting on July 19 tomorrow, they can visit the shop retail Sonos premiere at 101 Greene Street. For those who don't know, Sonos is the audio device manufacturer that pioneered the system multi room.

Sonos takes a unique approach to store design retail first. Instead of simply displaying a row of products on the table, Sonos wants consumers to be able to enjoy the experience of listening to music like at home.

To that end, within the shop stood five small halls and a pair lounge with different design styles. This concept aims so that consumers can relax in each room while trying out their skills speaker made by Sonos

Toko retail This Sonos actually reminds me of Ikea, where consumers can immediately get an idea about the arrangement furniture in a different room. Here, consumers can try to pamper their ears while in the study room, living room, kitchen or just sitting on the couch lounge.

In each room, there is a tablets to navigate speaker Sonos. Even so, Sonos wants to make sure that the first impression of consumers is trying not to be disturbed by employees who are too chatty. Furthermore, they can also try playing their music collection on their phone by opening the Sonos companion app.

Sonos claims every centimeter from the store retailit has been designed as optimally as possible regarding acoustics. Each room with a different design style was designed soundproof, even the shop ceiling was shaped in such a way to improve the overall acoustic quality.

At the far end, there is a special view. Sonos refers to it as the "Wall of Sound", where the wall is composed of 297 speaker used and foam acoustic. This section is deliberately made to be seen from the outside window, in the hope of attracting consumers' attention to come in and try out Sonos products.

All in all, Sonos' efforts prove that the shop retail still relevant in the era of everything online recently. Buy stuff viaonline it's far more practical, but still nothing can be more convincing than the experience of trying a product directly in a daily scenario.

Sumber: TheNextWeb and Sonos.