Sociolla Wants to Build the Most Complete Online Shopping Platform for Beauty Products in Indonesia

Business success beauty e-commerce influenced by many things, including economic conditions, lifestyle shifts to online shopping trends and culture. Sociolla as an e-commerce company that has been established since March 2015 runs its business based on trust from consumers, brands/partners, premium CSR services, and consistency in communicating brand identity.

"By presenting beauty products that can be accessed on the Sociolla website, we offer premium quality beauty products to consumers throughout Indonesia," said Sociolla CEO John Marco Rasjid.

Currently, the number of businesses that specifically sell beauty products in Indonesia online is still relatively small. This happens because it is different from the product fashion which tends to be directly in demand by buyers, consumers usually prefer the experience of trying beauty products when buying directly at stores, malls, or beauty outlets compared to shopping online.

Supported by a team consisting of beauty enthusiasts who has knowledge of beauty products and other related matters, Sociolla tries to offer beauty products with a personal touch.

“We are aware that beauty is a personal thing, so we need a personal approach. On the one hand Sociolla is a technology based company, but at the same time us too beautycompany, said John.

Introducing the new Pick Your Free Sample feature

The recently launched features are Pick Your Free Sample provide an opportunity for every customer to choose sample from various brand sold on Sociolla. After shopping for more than IDR 350.000, consumers can try various samples of the desired product for free.

"We hope this feature is effective enough to bridge the obstacles of the users beauty enthusiasts when shopping online who lack access to try the product. We always add to the completeness of the beauty products we sell, including exclusive partnerships with the official distributors of L'Occitane and Philosophy for online retail distribution in Indonesia," said John.

Currently Sociolla is still providing free shipping promos for all regions in Indonesia. To anticipate the increasing number of shipments in the Jakarta area and its surroundings, Sociolla partners with a third-party logistics service company.

“The size of the goods we sell is also relatively small so there are quite a lot of packages that we can send in one courier trip,” said John.

In terms of handling inventory, Sociolla has technology in-house to regulate inventory In order to minimize the number of items Out of stock. Sociolla emphasizes the importance of creating good relations with brand owners and authorized distributors for easy access to goods.

Currently Sociolla has been able to serve customers throughout Indonesia, has partnered with 120 brand, and has a collection of over 4500 SKUs.

“Our mission is to build an online shopping platform for beauty products trustworthy and complete for all Indonesian women," concluded John.