Smartfren Presents SmartAds, an Interactive Multimedia Advertising Feature

Smartfren is now enlivening the digital advertising market by presenting an interactive multimedia advertising feature aimed at users called SmartAds. Through this feature, ads will appear automatically when handset in a position idle or not used. Thus, SmartAds is claimed not to interfere with user activities while they are working browsing, gamesand chatting.

SmartAds will deliver advertising content with more personalized and interactive information or advertising formats. The form can be in the form of photos, videos, sounds or songs (rich media), even to the point of submitting applications. Another advantage of SmartAds is that it can be used to conduct surveys, promotional programs, and send discount or discount programs voucher for certain products.

Reporting from Indotelko, Senior Vice President of Digital Services Smartfren Revie Sylviana said, "We started working on digital advertising more seriously by launching the SmartAds service.[...] This is a new medium for interactive communication that is more suitable for target data customers and smartphone."

Operator digital advertising trends

The presence of Smartfren's SmartAds feature is actually not new. Previously, XL Axiata had partner with provider advertising platforms Digital from the United States Mobilewalla at the beginning of last year. Another telecommunications operator that is also serious about working on digital advertising is Indosat, which holding hands Smaato and shaping Indonesia Mobile Exchange.

The market in Indonesia will continue to grow steadily until 2019, at which time the total advertising market in Indonesia (including advertising in traditional media) will jump to US$19,58 billion (Rp 260,7 trillion). At that time, the digital and mobile advertising spending budget will be around US$7,6 billion (Rp 101,2 trillion).

Until 2019, the advertising market in Indonesia is expected to grow steadily and reach more than Rp 260 trillion. This also includes advertising in traditional media. Meanwhile, the budget for digital and mobile advertising is estimated to be around Rp. 101,2 trillion at the time.

With the increasing number of digital advertisements presented by telecommunication operators, users must also be prepared to receive an overflow of advertisements with different concepts while enjoying services. online di smartphone.