Blibli and Tiket.com Officially Integrate Accounts, Efforts to Strengthen Ecosystem and Loyalty

The Blibli and Tiket.com platforms officially announced the integration of user accounts on both platforms. This step is claimed to be the first synergy between platforms E-commerce and Online Travel Agent (OTA) in Indonesia. Tiket.com itself has acquired by Blibli since June 2017.

Presented at a virtual press conference, Co-founder & Chief Marketing officer Ticket.com Gaery Undarsa said that this was the first step to strengthen the digital ecosystem on their respective platforms seamless pattern and integrated.

"We see the needs of the community are increasing, they want everything to be practical and fast. We want to be a the most customer-centric OTAs. With this synergy, users can get the maximum experience and benefits," said Gaery.

Blibli Chief Marketing Officer Edward Kilian Suwignyo added, this synergy combines the advantages of each platform into a single user account. That way, users can enjoy the benefits efficiently. "Integrating user accounts is the first step in the continuous synergy that the two platforms will carry out in the future," he said.

To be able to enjoy an integrated transaction experience, user must connect or match account Blibli and Tiket.com first. Once validated, users can transact anything in the same account to meet their daily needs, travel, recreation, fashion, to electronics.

Some reward which can be enjoyed include: voucher free shipping, dedicated customer care line, to early access various promotional programs. This synergy also makes it easier for users to contribute to one loyalty levels to level up automatically, follow the highest level on Blibli Loyalty and Elite Rewards membership on Tiket.com.

Cross vertical collaboration

In the context of strategic collaboration, cross-platform/startup synergy is not something new in Indonesia's digital industry. In fact, in recent years, there has been more synergy between startups and digital banks. For example, Akulaku-Bank Neo Commerce and Gojek- Bank Jago.

However, the synergy between OTA and E-commerce conducted by Blibli and Tiket.com seems to be the first in Indonesia. This move makes sense considering that the OTA platform is starting to strengthen the product line lifestyle since the Covid-19 pandemic brought down the tourism market which had contributed significantly to the OTA business.

Meanwhile, the synergy carried out by Tiket.com and Blibli seems to be a strategic step to increase the valuation related to the news of the two IPO plans. Tiket.com, as reported Bloomberg last year, considering IPO and join one super apps. Blibli is also rumored to be go public.

For information, both are digital subsidiaries of the conglomerate company Djarum Group.

According to records DailySocial.id, last year Blibli partners exclusively with digital bank "blu" which incidentally is a subsidiary of BCA which is also owned by the Djarum Group. Like the synergy above, the collaboration between Blibli and blu is claimed as a platform E-commerce the first to be integrated with a digital bank.