1. Startups

Shopee Now Provides Mutual Fund Investment with Seed Support

In 2020, partnering with Pegadaian to present Gold Savings in the Shopee application

Shopee collaborates with Seeds, a startup wealthtech, to present Mutual Fund Investment and Smart Investment features that can be accessed through the Shopee application. This collaboration is an alternative for the Shopee users to start entering the capital market in an easy way.

In the official statement submitted today (05/1), through the choice of investment features for Shopee users, Seeds offers investments starting from a nominal value of IDR 10, the entire process is carried out online online, both registration, purchase, and sale of mutual funds. Even users can see the return on their investment directly through the application.

In addition, there are various types of mutual funds to choose from, ranging from money market mutual funds, bond mutual funds, and equity mutual funds, which can be selected according to the user's risk profile. As for the Smart Investment feature, it is more geared towards users who are just learning to invest or have never had it at all. Therefore, this feature is supported by money market mutual funds. This type is relatively lower risk, so it is suitable for those who are just learning to invest.

“Shopee is delighted to be partnering with Seeds to provide investment features that can be accessed through our application. With this feature, we hope that users will not only take advantage of the Shopee application for shopping and entertainment, but can also be an option to complement their needs, especially in financial planning with Bibit," said Head of Marketing Growth at Shopee Indonesia Monica Vionna.

Meanwhile, representative from Seeds, PR & Corporate Communication Lead William added, his party believes that everyone has the right to a better financial future through the right investment in the capital market. "We hope that the integration of Mutual Fund and Smart Investment services through the Shopee application will not only make investing in mutual funds more practical, but also expand its reach to meet user needs, especially in financial planning."

Furthermore, through this collaboration, users will only need to verify their accounts in the Mutual Funds or Smart Investment feature in the Credit, Invoice and Ticket sections of the Shopee application. Next, follow the registration steps listed for users who don't have a Seeds account or click "start" for users who are already registered with Seeds.

Before presenting the mutual fund investment feature, in 2020, Shopee worked with Pegadaian to present Gold Savings. This feature allows Shopee users to buy and deposit gold, making it easier to invest in gold in a safe, easy, cheap and reliable way. The initial nominal is also affordable, starting from IDR 5. You can even transfer gold to fellow Shopee users, a minimum of 0,01 grams and a maximum of 100 grams.

It can be said that Shopee tends to be slower in presenting financial-related features compared to its closest competitor, Tokopedia. For gold investment alone, Tokopedia works with two providers, namely Pegadaian and Pluang. Meanwhile, for mutual fund investments, we collaborate with several investment managers and mutual fund selling agents (APERD). One of them is Bareksa for APERD.

More Coverage:

OJK data shows that the number of mutual funds circulating in the public in 2021 was recorded at 2.198. Of this amount, the net asset value (NAV) was recorded at IDR 578,43 trillion, a slight increase of 0,85% compared to the NAV of mutual funds in 2020.

Even though it increased slightly, the NAV of these mutual funds was much higher compared to the position in 2017, where out of 1.777 mutual funds in circulation, the NAV was recorded at IDR 457,5 trillion. This increase in NAV indicates that mutual fund investment enthusiasts are continuing to increase, in line with the increasing number of millennials who are financially literate. No wonder there are more and more players wealthtech popped up to seize the opportunity.

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