“Self Care” Care Startup Announces 64 Billion Rupiah Funding

Self Care is a digital clinic on-demand which helps people to get health services for skin, hair, and intimate areas. In addition to consulting with professional doctors, they also present treatment products and various drugs that have been clinically tested.

To increase its business acceleration, Diri Care announced that it had closed an initial funding round of $4,3 million or equivalent to 64 billion Rupiah led by East Ventures, Sequoia Capital India, and Surge; with continued participation of angel investors Henry Henry.

Fresh funds will be allocated to expand access to the Self Care offerings to millions of customers and enhance technology capabilities.

"This investment is a strong testament to Diri Care's mission to revolutionize consumer healthcare solutions. Diri Care combines technology and medical science to promote authentic well-being and confidence for modern consumers," said Christian Suwarna, Co-Founder & CEO of Diri Care.

Diri Care was founded by Christian Suwarna (CEO), Armand Amadeus (COO), and Deviana Himawan (Chief Clinical Officer). Previously, Chris was the CMO of Traveloka Group and CEO of Traveloka Experience. Armand is a Project Leader at the Boston Consulting Group (BCG) in New York. Meanwhile, Devi is a beauty and health doctor in Jakarta.

Combine telemedicine and D2C concepts

Currently users can access the site selfcare.com to enjoy the services provided. Customers who have complaints about skin, hair, and personal health conditions such as acne, dark spots, skin aging, hair loss, to male performance anxiety can connect to the 24/7 virtual Self Care service.

In addition to telemedicine services, they also use models direct-to-consumer (D2C) to sell a range of products developed independently in-house after getting a recommendation from the doctor concerned. The company claims, delivery to the destination address can be done within 2 hours.

“Indonesia has a growing consumer healthcare market, with 270+ million people seeking quality and affordable health and wellness solutions. Digital transformation is the main driver of the great opportunity for Indonesia to improve the quality of the nation's health care sector," said East Ventures Co-Founder & Managing Partner. Willson Cuaca.

Digital healthcare market opportunity

According to the data collected The report of Statista, the market value for beauty and personal care services in Indonesia will grow rapidly to $9,6 billion by 2025. The telemedical service model has great growth opportunities, given that it is currently estimated that there are only 0.4 doctors per 1.000 people. So that the waiting time becomes long --- impact on the price of the product/service which becomes more expensive.

Self Care is optimistic enough to seize this opportunity. Since launching the beta platform in March 2022, they have recorded more than 13.000 consultations and experienced 600% revenue growth. To support growth, in the near future they will soon launch applications for the Android and iOS platforms.

Beautytech keep getting support

A number of field startups beautytech the last few, including Base which is also supported by East Ventures in their pre-series A funding. In addition, a number of startups have also received funding support, such as SYCA (Salt Ventures etc.), Callista (SKALA etc.), and several others.

This industry is real also has a lot of players. As of 2019, the government recorded that there were 797 large and small-medium scale cosmetic business actors. A total of 294 brand has been registered with the Investment Coordinating Board (BKPM).

What is clear, the technology continues to be optimized by product developers to provide more relevant services --- both on the distribution side and in order to provide a better customer experience.

With the role of technology in streamlining the business chain, it is estimated that the consumption of beauty products will continue to increase, from the current average of around $20 per capita. This figure is smaller than Thailand ($56 per capita) and Malaysia ($75 per capita).