The event promoter is not far from the stage, rigging, and sound system. Three elements that are so tied to event management. What many people may not know, event management solutions are not just about these three elements and other technical elements during the event; it is important to keep an eye on the pre-event technology side to support the needs of the D-day. Studies show the adoption of the best event management services can increase event attendance by 20%, increase productivity by 27%, and reduce costs by 30%.

Marketing planners certainly start trying to project, in which investments they will generate more ROI. Because, all the improvements based on the data above have become a landscape in the midst of the emergence of the best event management systems.

This is an example of the “marriage” between the best current and future event management technology trends that are poised to have a significant impact on industry professionals.

Using RFID as the best event management solution

The use of RFID tags was originally in the area of ​​product delivery to consumers around the world. So, how can global logistics tracking ultimately come into contact with the event management business?

The RFID technology used for shipping has evolved. Today, wristbands on event visitors' wrists have redefined RFID from a logistical need to a new experience for visitors. For example, anyone who has ever come to or held an event must be familiar with the name broker, and the existence of these brokers can be controlled by using RFID.

Counter for Business is an example of a follow-up to the problem of fake tickets or touts. Unique identification in the form of Barcode, QR Code to RFID embedded in the ticket facilitates visitors to enter the event area with a simple and fraud-free scanning process.

The RFID chip is now small enough to fit into a wristband or event badge. While the technology is simple, these bracelets and badges have the power to transform an experience from start to finish. Unique identification technology from Counter for Business allows the matching of visitor data that they enter is the same as that of the check-in process at pintu enter.

Event management system optimization

Access for visitors then becomes the next homework for event managers; including managing the ticketing management system (including ticketing management system and ticketing distribution).

Counter for Business is an example of successful ticket distribution. At the 2018 Asian Games, LOKET, which was appointed to hold ticket management, executed strategies by relying on standard guidelines and teamwork, with of course solid coordination to standardized expertise.

“One of the advantages of LOKET is that it has a tailor-made or flexible strategy so that its implementation can be according to the needs of the client or user. Of course we have SOPs and basic guidelines for analyzing problems. However, in terms of implementation, we often apply dynamic strategies according to conditions on the ground,” explained VP Marketing LOKET, Mohamad Ario Adimas, in an interview with DailySocial.

Dimas, his nickname, also gave an example of how the closing ceremony of the Asian Games was accompanied by heavy rain. As a result, visitors began to pile up at the outer gate and the puddles began to rise. The results of the Loket for Business strategy and its partners can be seen from how finally the online ticket purchase process began to be organized to a more orderly management in the field.

“Thanks to the coordination of a solid and experienced team in dealing with unexpected situations, we managed to get visitors to the next gate smoothly. Visitors can still enter, line up neatly, and be recorded.”

Counter for Business demonstrate its expertise in providing the best event management technology. Providing white label ticketing system solutions, monitoring crew access, RFID bracelet technology, audience profiling, secure tickets, and secure gates, LOKET has been involved in a number of major events such as the 2018 Asian Games, Djakarta Warehouse Project (DWP), We The Fest (WTF) , Celine Dion concert, KYGO concert, GIIAS, Disney on Ice, Koma Theater, and many more.

So, are you ready to collaborate to realize your dream event with LOKET? Come on, visit Counter for Business for more detailed information.

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Disclosure: This article is sponsored content endorsed by LOKET.