1. Startups

SayaKaya Officially Launches, Trying to Present Differentiation from Other Investment Applications

SayaKaya is part of the Sucor Group, which has business units in securities (Sucor Sekuritas) and investment managers (Sucor Asset Management)

Opportunity player wealthtech to work on the Indonesian market is still promising. The ratio of investors in the capital market to the total population of Indonesians is still far from that of neighboring countries. Even so, it needs a prominent differentiation in order to be able to attract new users from the targeted target.

I Kaya became a new player playing in the app wealthtech with a mutual fund asset class as its initial offering. The reason the company entered the mutual fund asset class is none other than the increase in the number of mutual fund investors by 55% yoy to 4,93 million people as of June 2021.

This startup is part of the Sucor Group, which has business units in securities (Sucor Sekuritas) and investment managers (Sucor Asset Management). In terms of status with OJK, it has been registered as APERD since October 2021. Within its own group, the digital platform that has been presented is SPOT (Sucor Personal Online Trading) as a share trading platform owned by Sucor Sekuritas.

The entry of investment companies into digital platforms is certainly an interesting thing, considering that they have to compete with startups that are more adaptive and agile in innovating. However, SayaKaya's CEO Jessica Wijaya expressed his optimism about the added value that SayaKaya offers.

“SayaKaya is a part of Sucor by taking the value of Sucor, namely prioritizing investment education and providing WOW experience. This value makes SayaKaya prioritize education that is easy to absorb and fun to improve literacy, and provide a WOW experience for users while investing,” said Jessica when contacted. DailySocial.id, Wednesday (26/1).

He said that today's young generation still has a relatively low level of financial literacy, even though it has been tech-savvy. Quoting from the OJK, those aged 18-25 years only have a literacy rate of 31,1%, while those aged 25-35 years have a slightly higher literacy rate, which is 33,5%. Therefore, the age group of 18-45 years is the main target targeted by SayaKaya. More or less the same target as the player wealthtech the other.

"Therefore, SayaKaya is here not only to be a means of buying and selling mutual fund products, but also to provide education to improve investment literacy so that Indonesian people avoid fraudulent investments, and become more aware of preparing pension funds or emergency funds through investment."

He continues as a differentiation compared to other players, there are several points that he excels in from SayaKaya. First, in terms of curated mutual fund products, new users who are still new to the investment world don't have to worry about choosing which product is best for them.

So far, SayaKaya has more than 20 mutual fund products, the majority of which are conventional and sharia mutual funds. These products come from several investment managers who have shown consistent good performance, such as Sucor Asset Management, Trimegah Asset Management, and Syailendra Capital. This product can be purchased starting from Rp. 100 thousand, even though the plan is to make it much easier to access it to Rp. 10 thousand.

According to him, this type of mutual fund has the convenience of asset diversification, where investment will be spread across several instruments using calculations and analysis from professional investment managers. Thus, fluctuations in each asset will be compensated for each other and investors will get optimal returns.

"We will not provide many products because to make it easier for investors, if there are more, it will be more difficult, so we are very selective. In the future, we will only add four MI, one MI from BUMN, and two from foreign MI," added CMO Saya Kaya Prita Ilham Poempida during a press conference.

Next, is to put forward the human touch side (human touch) in order to promote emotional connection. Users can contact the team as a team customer experience by telephone. In this regard, SayaKaya plans to provide personal financial consultation with financial planner licensed.

“Examples of implementation human touch Another SayaKaya is the #OrangKaya Benar community, which has been learning and growing together for the past two years on our social media platforms, such as Instagram and Telegram," Jessica continued.

Third, there is a loyalty program, which users can use to collect points through investing and get rewards from collecting these points, in order to attract users' interest in investing.

Jessica targets at least this year Saya Kaya can have 200 thousand active users. Unfortunately, there is no mention of the target for the funds under management. "We hope that with education, application development and promo programs that we have prepared, we can help increase the confidence of the Indonesian people in managing finances and investing. For now, we cannot mention AUM's target," he concluded.

Application wealthtech the other

From our search results, there are currently a number of applications that offer investment services with various instruments, the following is a list:

Nowealthtech appGoldMutual FundStockCrypto moneySecurities crowdfunding
1Bareksa
2Pluang
3money
4Raiz Invest
5Gold
6Lakugold
7Treasury
8Indogold
9Tamasia
10Seeds
11Wonderful
12Ipot
13Invisee
14XDana
15stockbit
16Halofina
17Fundtastic
18Santra
19Bizshare
20LandX
21Crowdfunding
22Indodax
23tokocrypto
24Pintu
25Luno
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