Simple Example of a Business Plan in the Food Industry

When you intend to build a business, make sure you have prepared business plan. Especially if the business you are starting is struggling in the food industry. The abundant food business makes you think extra hard to compete in the market.

If you want to attract investors to fund your business, you need to create business plan ripe. Business plan itself has a crucial role for business continuity. You can check more about understanding business plan and some of the benefits at the following link.

With such great benefits, there are many guides and tips for making business plan ripe. So that you understand better and get inspired in making business plan, you need to see some examples of business plan proposal templates below.

Example of a Simple Business Plan Proposal for Contemporary Food

This is an example of a business plan for those who are in the world of contemporary food entrepreneurship. Currently, the label "contemporary" in the food business is one of its own trends. For example, old school food trends, healthy food trends, food trends desserts, to the spicy food trend.

Below, what will be discussed is an example of a business plan for healthy food. Come on, keep reading!

Executive Summary

According to Gemita Pasaribu, Country Head of Marketing for Unilever Food Solutions Indonesia, 7 out of 10 people want to eat healthy food regularly. Gemita also said there was an increase in orders for healthy food by 7 percent.

This trend is the background for the emergence of Healthy Cravings, a brand that produces a variety of dessert delicious but still healthy. Healthy Cravings is here as an alternative for consumers who craving or cravings food dessert but don't want to eat too much sugar.

Based in Central Jakarta, this business is run by experienced people in the culinary business and nutrition sciences. Such as the former CEO of a well-known restaurant, Miladia Sari and former Nutritionist at a multinational company, Sarah Medina. With the opportunities that exist, Healthy Cravings is expected to reap profit amounting to Rp 500 million for six months since it was first established.

Business Profile

Healthy Cravings has a vision to encourage a healthy lifestyle for the people of Indonesia. This goal will be implemented by providing food products that are healthy but still delicious when eaten.

The weakness of Healthy Cravings is that people are not familiar with this brand. In addition, various healthy food products have appeared with a concept similar to Healthy Cravings.

However, these competitors have not touched the opportunity where their product will become a “valuable post” on social media. Therefore, in addition to being healthy, Healthy Cravings comes with unique names as social media pride while being able to compete in the industry.

Product

Healthy Cravings has 3 main products, namely dessert boxes, cookies, and snack bars. Product dessert boxes  which name is sweets in jar have a red velvet in variant, cookies and cream, choconutella, and crème brulee.

Then, product cookies by the name friendly cookies available with toppings marshmallow, nutella-melted, and chocolate chips. Lastly, product snack bar comes in various flavors such as granola grapes, creamy choco, extraordinary strawberry, and mellow mango.

All Healthy Cravings products use vegan and non-diary ingredients to reduce calories, making Healthy Cravings a delicious “light” snack option.

Market Analysis

Target Consumer

• Generation Z men and women aged 20-35 years
• Digital savvy
• Actively use social media
• Love a healthy lifestyle
• Likes to upload a healthy lifestyle on social media
• Have personal branding sebagai healthy lifestyle enthusiasts

Competitors

There are several competitors such as Boxed Delights and Pop Cookies that sell cookies vegan, and Art of Being Healthy which sells vegan cakes.

Despite having a similar concept, Healthy Cravings still excels in terms of product variety. In addition, Healthy Cravings also sells products with unique names, which has not been done by competitors.

Marketing strategy

Healthy Cravings will be working with several key opinion leader (KOL) with criteria similar to the target consumer, to make uploads in the form of Instastory on Instagram to increase brand awareness.

Healthy Cravings will ask them to make creative posts about their experiences buying our products. Furthermore, Healthy Cravings will also carry out various strategies digital marketing.

Cost Plan

Budget plan

Purchase of raw materials: IDR 5.000.000

Budget testing and formulation of nutritional value: IDR 20.000.000

Production cost: IDR 10.000.000

Employee salary: IDR 10.000.000

Other costs: IDR 5.000.000

Capital Plan

Investor funds: IDR 50.000.000

Estimated Profit

Product sales proceeds: IDR 500.000.000

That was a sample proposal business plan in the field of contemporary food entrepreneurship. You can, of course, adopt this example for other business models, for example business plan traditional food.

You just need to understand important elements in the business plan and tips to make it. However, looking at examples will broaden your understanding of making business plan your own version. Good luck!

f referenceeaten image: Unsplash.