Kata.ai Introduces Chatbot Presence for BRI and Alfamart

kata.ai today announced the presence of two chatbot platforms that will help BRI and Alfamart communicate with their customers. Sabrina is the name given to the BRI customer service chatbot, while Shalma will interact to increase customer shopping for Alfamart consumers.

Sabrina and Shalma's presence is milestone new Kata.ai in attracting corporate clients. Previously Veronika was here for consumers Telkomsel and Jemma for Unilever. Kata.ai specializes in building chatbots that can naturally interact in Indonesian.

Kata.ai Co-Founder and CEO Irzan Raditya said in a release, "We believe what we can achieve through partnerships with BRI and Alfamart is a step towards democratizing AI as a tool that can increase the productivity of Indonesians."

Kata.ai is one of the startups that will follow SXSW 2018 in Texas, United States, as part of the Bekraf program.

Sabrina is available on Facebook Messenger and Telegram platforms, while Shalma is on LINE. However, it does not rule out that in the future both Sabrina and Shalma will be available on other platforms.

Using Sabrina, consumers can ask the location of the nearest BRI and submit their complaints. Shalma itself is applied with a different purpose, namely providing a means of communication and interaction that personalizes Alfamart's consumer needs.

Kaspar Situmorang, EVP Digital Center of Excellence BRI, in his release regarding the launch of Sabrina said, "Answering digital challenges in the financial world, one of the important factors is to create products that suit customer needs. Sabrina gives us the opportunity to serve better and also becomes a place to listen to the voices of our customers.”

Sabrina is the third chatbot implemented by banks in Indonesia. Previously, BCA had implemented VIRA, while BNI issued Cinta.

In previous interview with DailySocial, Kaspar said, the presence of chatbots could be the company's strategy in increasing engagement with customers, as well as efforts to attract new customers. Currently, BRI has 52 million customers spread across Indonesia, while internet banking and SMS banking users reach 16 million customers.

Meanwhile, Linda Valentin, General Manager Marketing of Alfamart, regarding Shalma's presence, commented, "Alfamart tries to see from the consumer's point of view, where promo information that is in accordance with consumer needs will be more useful and has a positive impact. redemption rate higher. Currently Alfamart is doing [application] big data analytics over data member to provide a more advanced approach customized for all member-his. And with this latest innovation, Shalma is expected to be channel Alfamart's newest communications and services."