ROI Ala More Profitable Email Marketing Strategies

Running a business is certainly not easy, especially if you run it during a pandemic. Apart from that, because of the limitations in doing marketing, many business ideas have sprung up which eventually add to the competition. Therefore, for those of you who are opening up business opportunities during a pandemic, you must choose a strategy marketing right.

One form of strategy marketing which is efficient and also has a low budget is email marketing. Strategy email marketing is a form of product or service marketing strategy that relies on messages Email as digital marketing. As a form of digital marketing, email marketing can be a strategy marketing during the pandemic, in addition to the cheap budget, according to the article MTARGET, millennials prefer to get promotions brand via email because it is more professional.

In fact, 90% of businesses that adopt this marketing strategy are useful for increasing sales, because by using e-mail marketing marketer can reach consumers further by relying on a personal approach. 

Not only increase sales, email marketing have a high ROI

In addition to the low cost, the selection of email marketing sebagai channel marketing is because it can improve ROI.  What is ROI?

Return on investment or commonly abbreviated as ROI is a profit and loss ratio of investments generated by digital marketing. Different from channelmarketing other, Direct Marketing Association (DMA) mention if ROI email marketing produce return $40 for every $1 spent. Even, channelmarketing others can't touch the numbers return this.

B2B marketing also said that channel successful marketing revenue is email marketing and in fact also 87% use channel this is forgenerate leads new. Besides that, MTARGET through articles business report “The ROI of Personalized Marketing" also mentioned that email marketing can increase ROI up to 3800% if segmentation and personalization are carried out correctly and optimally.

However, to increase ROI on email marketing need to maximize several variables, the first is the percentage deliverability, where is success Email received by audience has an important role in determining whether an email campaign can continue. Because, if the percentage deliverability-is low, the reputation of your domain will decline and end all Email promotion into folder spam audience. Besides deliverability, companies also need to pay attention Click Through Rate (CTR), OpenRate, and Interaction Rate.

Disclosure: This article was written by Tasya Kania AC