After selling its business in Vietnam and Thailand last year, service fashion commerce Zalora is said to have sold its business in the Philippines and similar steps are being explored for its business in Indonesia. Zalora's business condition follows its "brother" Foodpanda who left several Southeast Asian countries, including close the service in Indonesia. because they are unable to compete with local players.

Retail giant MAP is reportedly negotiating to acquire or make a full investment in the business Zalora in Indonesia, although our sources state that the realization is still far away. MAP itself has launched a service E-commerceEMAIL MAP.

In the Philippines, conglomerates Ayala has succeeded in snatching 49 percent of the shares of Zalora Philippines.

Burn money that never returns capital

Since its first debut in the Indonesian business landscape, the company fronted by Rocket Internet is still at a loss. Before Alibaba acquired, Lazada also experienced the same issue. Even though since 2014 it has started to excel in the business competition arena E-commerce national, but both record a loss $235,3 million or around IDR 3,1 trillion (through 2014).

Burning money is very typical of Rocket Internet's portfolio company business maneuvers. However, in the midst of competition between players, especially in Indonesia as a country with potential, E-commerce most fertile in Southeast Asia, the money-burning strategy does not last long term.

In addition to the big marketplace players, the fashion commerce segment in Indonesia is crowded with new players, including Sale Stock and Shopee, which focus on the mobile market.