Renos Strategy to Compete in the Home & Living Sector

Startup player home & living indeed there are some that appear in Indonesia. Renos is here to offer a different approach to the marketplace concept, which bridges manufacturers, service providers and homeowners with AI technology.

Affiliated startups with nocnoc (Thailand) has been operating in Indonesia since July 2021 implementing a B2B and B2C business model as a step towards becoming a sustainable company. Not only selling furniture products, Renos solution considered more comprehensive because it provides various categories, such as building materials to home service solutions.

In a joint interview DailySocial.id, CCO Renos Nathaniel Adi Putra said that his party believes in the potential offered by the business home & living it's still big. According to him, there are market segments that have not been fulfilled by existing players, so a more comprehensive solution is needed.

"We see that it is still difficult for the Indonesian people to be able to get comprehensive services for their homes. Usually the solutions are fragmented, but we offer them end-to-end for home & living, from home improvement to home service solutions," he said.

Brand joined as merchant There are also various Renos, including Vivere, Aqua, Courts, Bosch, HomeMaster, and others. As for solutions home improvement Currently, the company is working with Siam Cement Group (SCG). In total, there are hundreds of merchants from various home living categories who have joined tens of thousands of SKUs.

"We provide consumers who are interested in renovating their homes with our platform, they can find a design that is right and suitable, then discuss and implement it."

In capturing merchants home & living, Nathan admitted that his party was curating during the process . Merchants are seen by their product quality, price, and operational capabilities. This is done as a control measure, considering the company adheres to the concept marketplace.

The company always monitors every incoming transaction, then ensures every order and how the merchant fulfills it. "We also prepared call center if for example there are problems, want to ask update ordersher, and so on."

He explained that the company currently does not have its own warehouse, meaning that all goods are stored and the procurement is carried out by the merchant himself. "Product home & living it is unique in that it is not necessarily mass-produced. So the best solution for now is to use warehouse seller."

Not only is it easy to market products and get potential customers, supported by AI technology, merchants can analyze sales performance, so there is better market insight for them in developing their business.

Next strategy

In its second year in Indonesia, the company will strengthen its range of SKUs and partnerships with various brands home & living so that it can be the main choice of consumers when looking for furniture and home accessories products. The launch of a mobile application is also being planned to bring the company closer to consumers.

The company will also strengthen the latest technology so that the consumer experience is even richer when visiting the Renos platform. Because, the consumer's initial journey before deciding to buy furniture and so on is long.

They need to do research, find out the materials used, color choices, and whether the size is right or not. Because Renos is based on a technology company, the company will take advantage of its capabilities to create the right innovations.

Later the players of a kind, like decoration enter the offline showroom. Dekoruma Experience Center (DEC) has been around since 2019 and is now spread across 22 locations. The store provides various kinds of furniture and home accessories that you can try before buying. As a result, consumers can determine which product is most appropriate for their occupancy.

There are also Mitraruma, an SCG-infused startup, that provides a showroom at some point as well. Apart from that, there are big players like Informa and IKEA with a similar concept.

"When it comes to offline outlets, we still need to see what the dynamics are like. Currently there are many interesting technologies to make it easier for consumers to get them experience, we are still seeing innovation there instead of opening outlets."

Not only relying on the B2C (marketplace) business model, Nathan explained that his party also has a B2B business that targets corporations. Available solutions, such as service and construction services, if any bug orders for home & living products in their homes is also possible.

In addition to strengthening business operations and innovation, the company is implementing a money-burning strategy through discount promotions on digital and offline channels to increase awareness among retail consumers.