Linktree Plans to Support Creators and Businesses in Indonesia

Serves as a tool to support creators and businesses in marketing on social media, platforms link-in-bio Linktree has a business plan in Indonesia after receiving $110 million in funding. This funding has also made them an Australian unicorn company with a valuation of around $1,3 billion.

To DailySocial.id, Country Manager Linktree Indonesia Michael Wijaya revealed the uniqueness of Linktree users in this market and Indonesia's potential as a country that is included in the top 5 largest markets globally.

Marketing activity support tools

Headquartered in Melbourne, Australia, Linktree founded by Alex Zaccaria, Anthony Zaccaria, and Nick Humphreys in 2016. They claim to be a platform link-in-bio the first to allow users to display their identities online easily and commercialize their profile.

With one link, users can direct their audience to many other links they want to promote, such as links to websites, shops courses and also documents.

The pandemic is also said to have driven Linktree's growth globally. In Indonesia, since 2020 the number of users has increased 10 times. The users also vary, ranging from an influencer, content creators, to community activists.

"Especially for Indonesia as a result of the pandemic, many usage patterns have begun to shift, which were previously offline finally moved to online and affect user growth. This happens organically, because Word of Mouth, quite interesting for a product grown from referral"We see this condition as a positive signal in a market," said Michael.

He added, with its agnostic nature, it is possible for Linktree to serve from various types of users. Starting from individuals, organizations, brand, to the government. Linktree recorded more than 1,2 billion clicks to business-related sites and sales in the past year.

"Besides commercial, Linktree is also widely used for organizational tools, for example they want to make presentations by abandoning old concepts and using Linktree which is equipped with videos. A number of work groups or activities workshop also many use Linktree for distribution of certificates and event registration forms," ​​said Michael.

For a general monetization strategy, all features can be used by users for free, including the use of the QR Code that has been presented by Linktree. However, for users who want to enjoy additional features, they can subscribe by choosing 4 packages that have been launched starting this year.

"The prices we offer are very affordable and competitive. Starting from Rp. 39 thousand to around Rp. 200 thousand. Based on the research we have done, these prices are competitive compared to other similar platforms," ​​said Michael.

In Indonesia alone the platform or tools which offer almost similar options among which are Lynk.id  destyand  Oneblink developed by MTARGET.

Linktree plan after funding

To date, there are 250 different vertical Linktree users worldwide. In 2020 to 2021, the verticals of creators, musicians, and small businesses each experienced an average growth of more than 300%. They also claim to be one of the fastest growing platforms in the world with over 24 million users.

In March this year Linktree had successfully completed a $110 million fundraiser led by Index Ventures and Coatue with a valuation of $1,3 billion. Previous Linktree investors were involved in this funding round, including AirTree Ventures and Insight Partners, as well as new participation from Greenoaks Capital.

Next, Linktree will use its new funding to expand its market, build teams, generate revenue, and deliver more benefits to its users through feature development and partnerships. Official status 'unicorns', Linktree continues to prioritize the needs of creators, businesses and all users as one of the 300 most popular sites globally with 1,2 billion unique visitors per month.

“Linktree is ready to strengthen its services in Indonesia and meet the needs of creators, businesses, and users of digital services. Together with the Indonesian people, Linktree will connect the audience, facilitate and maximize the growth potential of the digital economy in Indonesia," said Michael.