SWOOP Ride-Sharing Platform Business Plan After Debut in Jakarta

Launching in Jakarta at the end of 2021, alternative transportation service provider based ride-sharing SWOOP, has now added their travel routes in several locations.

To DailySocial.id, SWOOP Co-Founder & Director Lim Wee Meng revealed, SWOOP wants to be an option for workers to students, who need transportation to be able to take them from home to certain locations.

"Our mission is to solve the problems that exist in the transportation ecosystem in developing countries. Starting from Jakarta, because we see problems on the road today. On the other hand, we see many partners who want to establish strategic collaborations at this time," said Wee Meng.

There are several important points that become the focus of Swoop. One of them is security issues. They are committed to ensuring safety on both sides, namely passengers and drivers. For example, with the availability of an Emergency Button for both parties in their respective applications.

SWOOP also wants to make it easier for passengers when traveling back and forth, by providing pick-up and drop-off points directly to their destinations. Through the application, it can also be seen directly the location of the vehicle to make it easier for them to make preparations.

"Different with service ride hailing in general, SWOOP has a social effect that is raised by users. Similar to the services offered by taxis, but we provide a more affordable price option starting from IDR 10," said SWOOP Co-Founder Michael Geric.

Another difference that SWOOP has compared to platforms ride hailing, they specifically provide transportation for large capacity vehicles. Not just 2 to 4 seaters, but up to 19 to 20 seater.

According to them, currently many vehicle owners complain about the lack of orders on weekdays and only a lot on weekends. Seeing the options offered by SWOOP, it is ideal for them to partner to meet the vehicle rental quota.

Currently SWOOP has pocketed fresh funds from a number of strategic investors. However, they were reluctant to mention who the investors were who had provided the investment. In order to increase the number of passengers and recruit partners, this year the company has plans to conduct further fundraising.

Expand collaboration

For users who want to book transportation services swoop, can directly download and place an order via the application. Later they can determine the pick-up place, pick-up time, and the location they want to go to.

Currently, the routes offered by them are around SCBD, Kuningan, Monas, Bekasi, Tangerang, Bogor, Depok, Cibubur, and Bintaro. In the future, according to requests from their users, new routes will be added which can then be customized.

To increase access to passengers, SWOOP has also established a strategic partnership with MRTJ. This collaboration is carried out to support the implementation of proper transportation integration for commuters. The presence of SWOOP is based on the company's vision to act as an aggregator in bridging the availability and needs of transportation options that are more convenient, and economical for commuters in the Greater Jakarta area and its surroundings.

"We really appreciate and are proud to be working with PT MRT Jakarta (Perseroda). Collaboration with MRT Jakarta is the first step to realizing our mission by providing transportation capabilities that are smarter, safer and more efficient," said Wee Meng.

In addition to PT MRT Jakarta, SWOOP has also collaborated with several other strategic partners from various industrial backgrounds, ranging from transportation, residential developers, hospitality, schools to local retail chains.