1. Startups

BintanGO Business Plan After Pocketing Initial Funding

One of them BintanGO will develop financing services for creators

After getting the investment stages pre seed last 2021 from Flash Ventures worth $500 thousand, BintanGO a technology startup that offers all-in-one CreatorSpace, announced a $2,1 million seed funding round. The company plans to use the fresh funds to help content creators run their businesses.

This funding round was led by Investible and the eWTP Tech Innovation Fund with participation from Farquhar, Plug and Play, Aksara, Redbadge Pacific, Moonshot Ventures, Mulia Sky Capital, and United Creative. Amount angel investors involved in this round, including executives and former executives from YouTube, Facebook, and Google.

To DailySocial.id, Co-Founder & SVP Commercial of BintanGO Oktorika Mandasari revealed, judging from the growth content creator during the pandemic, providing an opportunity for the company to present a unified platform, which can be utilized by creators and brand.

"We will also use the fresh funds to develop technology by recruiting a technology team," said Oktorika.

BintanGO was founded by Jason Lee and Oktorika Mandasari in May 2021, with a mission to provide technology-enabled solutions to help content creator simplify and manage their business smoothly. These solutions include productivity, monetization and financial solutions.

The platform resembles a SaaS platform providing productivity and monetization tools as well as financial solutions for content creators to help them manage and grow their businesses.

Expand partnership with brand

Influencer Marketing Hub (2022) estimates that the total economic valuation of creators in Indonesia will reach $104 billion or equivalent to Rp1.493 trillion by 2022. The high level of popularity an influencer, both micro and macro, have an impact on opening up income opportunities for them, such as increasing fanengagement, cooperation with brand, to IP creation and starting their own business.

As a platform that functions as a forum for economic creators to work and manage their finances, BintanGO offers 3 features that can be utilized. Starting from features that can develop creativity, features for monetization, to financial features that creators can take advantage of.

"Currently, especially for nano and micro creators (who don't have a large enough number of followers), it is still difficult to manage payments. Through BintanGO we offer options invoice which can be used with fee which we will charge them," said Oktorika.

BintanGO gives creators a free choice, their monetization goes directly to brand. Currently, BintanGO has organically recruited more than 10 thousand creators and has made more than $150 thousand in the last three months.

BintanGO started by offering a solution for fans to be able to connect with their idols through features shoutout videos and video calls. The technology is self-developed by the company, to give users and creators more choice.

This trend is growing organically viral from fans sharing their videos as well as celebrities who are also promoting the service on social media, thus causing strong interest from nano and micro content creators who want to join BintanGO.

Financial support for creators

One of the services that the company is currently focusing on is finance or financing to creators. Still running on a limited basis, later creators who join BintanGO will be given the opportunity to get financial support from institutions and other related parties who have established strategic partnerships.

More Coverage:

"Currently, the service is still limited. We have started distributing the service to several creators. This year the plan is to make this choice in the application. The target this year is we can get validation and how can we spread the service to all BintanGO creators," said Rika.

This year BintanGO has a target to be able to add more content creators, partners from various businesses that aim to provide even more choices on the platform. In addition, the focus of the company also wants to do scale-up financial products.

“We are also actively engaging with various service providers fintech, marketing platform an influencer, as well as various other vertical industries to see how far they can get more value, and at the same time, benefit from the integration process with us in order to provide an interesting and hassle-free experience for creators in managing their business," said Oktorika. .

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