1. Startups

Raise Funding from Arise, Pitik Develops Technology in Poultry Cultivation Sector

Pitik provides a full-stack farm management system to enable data transparency across the value chain

In the midst of the growing landscape of the agriculture and aquaculture sector in Indonesia, poultry farming is one area that has not experienced much innovation in terms of technology. This exposes high operational inefficiencies as well as multiple layers of intermediaries in the value chain. Trying to solve this problem, Dwarf develop technological solutions to increase productivity and efficiency of poultry farming operations focused on poultry farming.

The company has successfully secured initial funding of an undisclosed amount from Arise, managed funds from MDI Ventures and Finch Capital; and Wavemaker Partners. It is planned that the fresh funds will be used to accelerate product development, supply chain integration, and expand the area of ​​operations to reach more farmers.

Pitik Co-founder & CEO Arief Witjaksono said, "Being able to reduce inefficiency in farms with technology is an important first step to ensure that Indonesian poultry farmers can produce high-quality and profitable chickens at the same time."

Provide management system full stack

Starting operations in mid-2021, Pitik provides a farm management system full stack to enable data transparency across the value chain to improve productivity and operating efficiency of poultry farmers. The company's main mission is to promote and prosper chicken farmers in Indonesia.

Pitik offers three technology solutions on its platform. First, Farm IoT (Internet of Things), a connected sensor and IoT device installed throughout the enclosure to automatically unify the state of the enclosure and send updated information to the application automatically. real-time. Furthermore, Pitik Farm Algorithm is supported by Artificial Intelligence to optimize production performance, detect potential issues in the cage, and provide recommendations for improving the efficiency of the cage.

Lastly, Pitik Digital Assistance which has several features, such as early warning system to detect problems and provide performance improvement recommendations based on algorithms, smart dashboard to monitor the condition of the cage, as well as aautomated task management to manage chicken coops and growth programs more easily.

“Our technology is designed to be easy to implement and use by every poultry farmer in Indonesia, regardless of the size of their farm or their infrastructure. By packaging technology with a transparent business model in procuring agricultural inputs and selling chicken, we want to ensure Indonesian farmers can reap more profits and have an impact on increasing their welfare,” added Co-founder & COO Pitik Rymax Johana.

In addition to technology, the company also helps farmers to get a better supply of sapronak (livestock production facilities) at competitive prices, provides access to capital, and provides sales support so that in the end the Indonesian people can consume chicken meat with better quality and lower prices. affordable.

Funding in the cultivation sector

Investors' interest in the cultivation sector is getting higher, this is evidenced by the number of technology solution developers in this sector who have received funding. One of them eFisheries engaged in the cultivation of fish and shrimp. The solutions developed are increasingly diverse, ranging from management systems, capital, to... online groceries.

Besides, there is also JALA Tech, a startup developing aquaculture technology tools that recently announced its latest funding.

More Coverage:

For solutions that target poultry farmers, there are not many players who focus on working on this segment. One of the startups with a similar target market to Pitik is Chickin, a service that offers innovative technology tools that can help streamline cage management systems. Both of them aspire to make it easier for farmers to carry out poultry farming in an optimal, productive, and efficient way.

Meanwhile, the poultry market in Indonesia has now reached $7,4 billion with a CAGR of 7% during 2015 - 2020. This market has huge growth opportunities considering Indonesia's per capita chicken consumption is 5,9x lower than Asian countries Other Southeast, this creates a lot of room for growth.

In addition, technological disruption is increasingly needed given the level of productivity of poultry farming in Indonesia, which shows a 7,3x higher mortality rate and a 1,4x higher feed conversion ratio (FCR) compared to industry benchmarks. By leveraging IoT solutions and in-depth agricultural operational knowledge, startups are expected to be able to provide solutions to these problems.

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