Variety of Digital Solutions for MSMEs

Digitizing MSME business Recently, they have been increasingly aggressive so that they have competitiveness in the midst of economic challenges due to the pandemic. This huge business cake is used by startups to present various digital solutions in all aspects, be it fintech, supply chain leaders, logistics, e-commerce, marketing, and others.

In order to get a more detailed picture, DailySocial describe the players in each segment. Here's a summary:

A. Go Digital

1. E-commerce enablers: omnichannel, commerce site builder

The presence of a brand on an online platform has now become an obligation to make it known to more people. The players e-commerce enablers This usually provides various solutions according to the business stage to facilitate the overall migration process, starting from online shop creation services and synchronizing sales to various marketplaces and online shop sites in one dashboard.

The larger the business scale of a business, the more complex the e-commerce solution required. For example, when you want to implement an omnichannel strategy or need a supply chain system to help with the logistics process, you need experts and the right solutions. Some of the players are:

• Omnichannel: - Sirclo - Jet Commerce - PowerCommerce - iSeller
• Commerce site builder: - Sirclo - aCommerce - ForStok - Egogo Hub - Intrepid

2. On demand services: online delivery, online order

Services on demand This is generally dominated by the culinary sector which is fully supported by GrabFood and GoFood. By combining the strength of the driver fleet and the number of culinary players, the food delivery service business is increasingly growing in Indonesia.

Apart from offering easy access and delivery, more than that there are many digital solutions that MSMEs need, such as marketing solutions, payments, inventory, financial recording, and so on. We divide these solutions into two parts, as follows:

• Online delivery: - GoBiz - GrabMerchant
• Online orders: - DigiResto - Mangan.id

3. online marketplace: B2B, B2C, partnerships

The impact of the presence of e-commerce platforms is felt because it makes it easier for MSMEs to reach many users beyond their reach. With the complete ecosystem that has been prepared by e-commerce players, it is hoped that more and more MSMEs will take advantage of this opportunity to expand their business. Here are the players:

• B2B: - Ralali - Bhinneka
• B2C: - Shopee - Tokopedia - Bukalapak
• Partnerships: - Tokopedia Partners - Bukalapak Partners - Shopee Partners - Blibli Partners - GrabStall

4. Social commerce

In the midst of e-commerce players' efforts to encourage more MSMEs to join their platforms, interestingly MSMEs are still interested in selling via social media platforms such as Instagram and Facebook. Because this application is considered more personal because it can directly interact with consumers.

The enthusiasm of MSMEs to get involved in social media does not immediately subside, but on the contrary. Social commerce players are finally trying to exploit this big business cake by offering easy sales via short message applications and social media. The cast is also quite diverse:

• Woobiz
• Stories
• Chilibeli
• RateS
• Super
• desty
• Halosis
• Qios by Kata.ai
• GoStore by Gojek
• we buy
• Evermos

B. Financial

1. Loans: working capital, supply chain In order for MSMEs to continue to develop, they need capital loans from conventional financial institutions. However, because of their business unbankable there is difficulty in accessing loans. This issue is tried to be resolved by the player , not just providing working capital, another form provided is a loan supply chain leaders. These players include:

• Working capital: - Amartha - Modalku - Investree - KoinWorks - Akseleran - Modal Rakyat - Danamas, and others in the productive segment
• Supply chain: - AwanTunai - Crowdo
• Crowdfunding: - Santara - Bizhare - CrowdDana - LandX

2. Payment: electronic money, payment gateway, POS

Payment players also pay attention to the sustainability of MSMEs so that they can connect with various payment methods, adapting to current conditions. The presence of the POS application is also considered to be very helpful for MSMEs because this versatile application does not only function to record finances. Not to be outdone, there are also many players in this segment, their names are:

• Electronic money: - LinkAja - OVO - DANA - GoPay - ShopeePay
• Payment gateways: - Cashlez - Midtrans - DOKU - Xendit - iPaymu - Finpay
• POS: - Jubelio - Majoo - Qasir - Kasir Pintar - YouTap - Moka - Cashlez - Pawoon - iSeller - Olsera

3. Taxation

Even though the business status is still an MSME, the issue of taxation should not be considered trivial. There are a number of players in this sector who are trying to encourage business owners to comply as taxpayers from an early age. The services provided range from the payment process, reporting, to tax management. Some of the players' names are:

• ClickPajak (Mekari)
• OnlineTax
• HiTax
• Tax.io

4. API Enabler

When business starts to grow rapidly, of course the digital solutions needed will also continue to follow needs. API enabler players are here to answer these needs, especially financial ones. They provide integration solutions in one API, for payment needs, financial services and banking, so that businesses can provide added value to their consumers. Following are the names of the players:

• let's connect
• Finantier
• safe
• Brig

C. Marketing: email marketing, influencer marketing

MSMEs also need to pay attention to marketing strategies so that they can still acquire consumers within their existing budget. Just marketing via social media platforms or short messages is not necessarily enough. Therefore, there are players in this sector who specifically help MSMEs market their products. They are:

• Email marketing: MTarget
• Influencer marketing: Allstar

D. Operational

1. Accounting: micro-small, medium-large The biggest reason why MSMEs unbankable Due to poor financial management, manual recording is still used, making it difficult to see how the business is progressing, whether it is growing or actually registering a loss. Hence, existence for mobile devices to report the Specialization is clearly needed. The following is a list of startup players that provide financial management solutions:

• Micro-Small: - Credibook - BukuKas - Moodah - BukuWarung - UKM Accounting - Akun.biz - Lababook - Business Friends - Akuntansiku - Kasvlo - Kasir Pintar - Majoo - KODI - Paper.id
• Medium-Large: - Jubelio - Jurnal (Mekari) - Jojonomics - Accurate - Zahir

2. HR Management: HRIS, employee benefits, field worker management, productivity & collaboration tools

As MSMEs develop, the challenges they face also increase. One thing that is often highlighted is HR management, starting from payroll, attendance, leave applications, how much, etc. It requires the presence of a for mobile devices to report the to help it be handled quickly and efficiently. Here are some names of startups that focus on providing HR management:

• HRIS: - Catapa - Talenta (Mekari) - Jojonomics - KaryaOne - Gadjian - Gaji.id - Benemica - Synergo
• Employee benefits: - Umbrella
• Field worker management: - FINGER - Lacak.io
• Productivity & collaboration tools

E. Business Development: CRM, ERP, loyalty, Environment Health Safety (EHS)

In order for a company to continue to survive, it needs a business development strategy that does not only focus on product expansion, but on how the company can maintain relationships with customers. It has to do with CRM. Another thing that needs to be considered is an ERP solution when the business starts to grow.

ERP solutions are not only needed by levels enterprise only, but the SME level has started to become popular because of the many benefits experienced. Such as purchasing raw materials, relationships with other companies, and managing worker job descriptions.

The objectives of CRM and ERP are interrelated for the company's business development, not only that, there are other supporting elements that startups take seriously. The following are the names of players who focus on business development services:

• CRM: - Jala.ai - Qontak - Majoo - Digiresto - Smartlink - Jojonomics
• ERP: - Runsystem - Essence Solusi Buana (ESB) - Genie
• Loyalty: - TADA
• Environment Health Safety (EHS): - Nimbly

F. Logistics: Transportation management, warehousing, warehouse management system (WMS), 3PL aggregator, last mile logistics

The existence of logistics is essential in the MSME business when it goes digital because it is related to service to consumers. Moreover, logistics issues in Indonesia are still homework in themselves. Various logistics players who are specialists in their respective fields offer solutions for MSMEs, they are:

• Transport management: - Mile.app - Advotics - Waresix - Kargo
• Warehousing: - Shipper - Crewdible - Pakde - LODI
• Warehouse management system (WMS): - Jubelio - Genie - Mile.app - Anchanto - Advotics - Waresix - Pakde
• 3PL aggregator: - Shipper - Paket.id
• Supply Chain:- Ula
• Last mile logistics: - Paxel - Ninja Express - SiCepat - Anteraja - JNE - TIKI - Pos Indonesia - Wahana

G. Legal

The increasing development of business from the MSME level to a further stage, of course requires legal preparation in order to become a legal entity. However, because legal language is difficult for ordinary people to understand, the existence of startups in this field to provide assistance is really needed. The names of startups playing in this segment are:

• my legal
• Lexar
• Permission.co.id
• LawOnline

H. Devices/IOT

MSMEs are not only talking about businesses engaged in services or trade, but there are also fisheries, animal husbandry and others that need digital solutions to help develop their business. Generally, the solutions presented for this sector are in the form of IoT-powered smart devices. This tool has many tasks, one of which is providing automatic feed for the success of future harvests. The players in this sector are:

• eFisheries
• Jala.ai

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