Raena's Focus on Supporting Social Media Influencers to Become Entrepreneurs

The magnitude of social media penetration is currently trying to be explored by Raena to present business opportunities. They exist as a platform that specifically helps promotional activities take advantage of an influencer social media. Not only effective in promoting products from various brand, but chance entrepreneurship for social media users themselves.

Departing from previous work experience on various platforms E-commerce large in the US such as Amazon to co-founding the startup Flyrobe in India, Founder & CEO Raena Sreejita Deb finally chose to develop the concept e-commerce enablers utilise an influencer to be pursued as his own startup.

Support an influencer menjadi entrepreneur

To DailySocial Sreejita Deb emphasized that China and the United States currently have a lot of social media an influencer who ultimately create their own product. For marketing activities they utilize the number of followers on their respective social media accounts. The company's decision to start looking at Indonesia, after seeing the large number of an influencer from women who like beauty products, fashion to special products for mothers and children.

"In Indonesia we recorded as much as 50% an influencer come from women. Their huge influence and number of followers is the reason for us to develop a social media platform in Indonesia."

Different from platform influencer marketplace others, Raena doesn't just want to partner with an influencer quality, but also create entrepreneur new from among an influencer by creating their own beauty products to facial treatments.

The increasing interest of the general public to consume independent products outside of the products presented by brand such as P&G to Unilever, is one of the potentials currently being developed by Raena.

"One of the successes that happened in the United States was a special product for mothers and children owned by Hollywood celebrity Jessica Alba called The Honest Company. With special products and marketing activities utilizing social media, The Honest Company was able to compete healthy with brand big in the US," Sreejita said.

Raena claims that she already has a partner beg trusted to partnerships with third-party logistics that can help an influencer to start a business. Despite having a similar business model with brand large, but Raena claims to have a significant difference.

"Because we are a startup, of course the process and decision-making are much faster than large companies. For that reason, in 2019 we have a target to launch 7 new products that can be accessed on our website. In the future we also plan to have official store di marketplace like Shopee and others," said Sreejita.

One of the products that was launched some time ago is Lalabee which is intended for millennial parents who want products for children that are safe and free from harmful ingredients. holding hands an influencer Moonella and Marsson, as well as being the first Raena partners in Indonesia.

For the monetization strategy, Raena will only collect revenue if the product is sold. From these results will then be shared with an influencer.

Embrace more an influencer

Raena currently has 5 an influencer Indonesia and plans to announce more launches of other brands soon. Most an influencer who join Raena are those who have more than 1,5 million followers and have engagement strong with followers. The curation process is carried out by Raena's team specifically.

For marketing activities, Raena also helps an influencer earn more revenue while helping brands promote their products.

"We launched Raena to partner with an influencer who have positive values, focus on customers and understand social media. In addition to beauty products for women, we also have plans to present similar products for men," concluded Sreejita.