Quick Commerce vs eCommerce: The Differences and Developments
It's the same for shopping, but in different ways
Quick Commerce and eCommerce are two business concepts that are increasingly popular in today's digital era. Although both are related to online transactions, there are basic differences between Quick Commerce and eCommerce that we need to know about. The following is a brief review of the differences between Quick Commerce and eCommerce.
Quick Commerce is a business concept that offers fast delivery of goods in a matter of minutes or a maximum of a few hours. This service usually uses a mobile application or online platform that allows consumers to order products, then they are delivered by delivery partners who work with the platform. Quick Commerce focuses more on the food, beverage and daily necessities sector. An example of a well-known Quick Commerce company is Gojek, Grab, and Bitter.
Meanwhile, eCommerce is a broader business concept, encompassing all buying and selling activities conducted via the internet. eCommerce covers a wide range of products, ranging from electronics, fashion, to services. Some examples of well-known eCommerce platforms in Indonesia are Tokopedia, Shopee, and Lazada.
The main difference between Quick Commerce and eCommerce lies in the speed of delivery and range of products. Quick Commerce offers fast delivery in a matter of minutes to a few hours, while eCommerce generally takes longer, from one day to several weeks, depending on distance and shipping method. In addition, Quick Commerce is more focused on consumer goods, while eCommerce offers a variety of products and services.
The trend of Quick Commerce is increasing along with the growth of internet penetration and consumer needs for fast and convenient services. According to eMarketer data, in 2021, eCommerce retail sales in Indonesia will reach $32 billion and are expected to continue to increase to $49 billion in 2025. Meanwhile, Quick Commerce is also growing, with investments in companies such as Getir and Gorillas reaching hundreds of millions of dollars.
In conclusion, Quick Commerce and eCommerce are two different business concepts in terms of delivery speed and product range. Quick Commerce offers fast delivery and focuses on everyday needs, while eCommerce has a wider range of products. Both will continue to grow in line with increasing internet penetration and consumer demand for fast and convenient services.
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