1. Startups

Prixa Collaborates with AdMedika to Expand the Healthcare Ecosystem in the B2B Segmen Segment

AdMedika can take advantage of Prixa's capabilities to provide end-to-end health services

Startups healthtech Prixa officially cooperates with AdMedika to expand the health service ecosystem in the B2B segment. Through this partnership, AdMedika can take advantage of Prixa's capabilities to provide services to its clients, ranging from teleconsultation, pharmacy delivery, to on-demand lab in a manner end-to-end.

"This collaboration combines the strengths of both parties to capture market segment that does not have insurance, especially outpatient. It becomes stepping stone us for further synergies. We can each other leverage to help streamline in the health ecosystem. There are still many markets that have not been touched by technology that we can tap in," said Prixa Co-founder and CEO James Roring at a virtual press conference.

For the initial stage, this partnership includes teleconsultation and e-prescribing services for AdMedika users. AdMedika users can now access Prixa services in the MyAdMedika application.

Meanwhile, Prixa and AdMedika synergies fully use a digital approach by utilizing APIs so that they can bypass the manual administrative process. Meanwhile, this is called the first collaboration in the MDI Ventures portfolio between startups healthtech and company third party admin (TPA).

AdMedika CEO Dwi Sulistiani added that this collaboration is in line with the company's efforts to accelerate the digital health ecosystem. "We were 'matched' by MDI Ventures to synergize. Later, ecosystem hubs is in AdMedika and technology from Prixa. Then, the development will not only be in teleconsultation, but also in data. We will maximize the data from this AI to strengthen services, we can suggest this data to the government or stakeholder related," he added.

For your information, Prixa is a web-based healthcare provider that claims to be the first platform with AI-enabled technology.based on engine diagnosis in Indonesia. Prixa offers a wide range of health services, namely teleconsultation, pharmacy delivery, referrals to hospitals and clinics, and laboratories.

Meanwhile, AdMedika is a landfill company in the field of health solutions. Its main service portfolios are Health Claim Management Services, Provider Management Services, and Health Digital Services. The company has served 5,1 million users from 145 clients from the personal, corporate and state-owned insurance sectors with more than 5.200 connected networks. AdMedika is under the auspices of PT Multimedia Nusantara (TelkomMetra) which is a subsidiary of Telkom.

Health services in B2B

Prixa has a mission to become digital entry points in the Indonesian healthcare industry. Currently, platforms Prixa supported by more than 100 disease information, more than 400 point of delivery pharmacy, and 300 lab facilities. They have also connected more than 10 million private policyholders with teleconsultation access.

In Indonesia, the industry average healthtech still dominated by teleconsulting services for B2C. This service has grown significantly since 2020 as people reduce physical visits during the pandemic.

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However, the emergence of startup healthtech in B2B and B2G is considered to be able to help accelerate digitization in the health industry. Apart from Prixa, other startups playing in the B2B segment are Smart Clinic. This startup focuses on being a provider clinic chains in Indonesia which is considered to be able to touch grassroots, a segment that is considered difficult to access health services.

Previously, the Ministry of Health in 2020 noted that the ratio of doctors reached 03,8 per 1.000 population, while the ratio of hospital beds was around 1,2 per 1.000 population in Indonesia.

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