1. Startups

Primeskills Presents an Edtech Platform Based on "Extended Reality" and Gamification

Apply VR, AR, and MR technologies to improve learning and training performance

Technological developments have created transformations in various sectors, one of which is education. The teaching-learning process that was originally traditional now increasingly involves technology, such as what is being developed by Primeskills, an edtech-based startup. extended reality (XR) and gamification.

This startup was founded in 2020 by William Irawan with the mission of creating a future where people can get an equitable and distributed education. Indonesia is predicted to experience a demographic bonus in 2030. The working age population is estimated to exceed 208 million people with around 69% entering the labor force.

Even so, data from the Central Statistics Agency (BPS) shows that the unemployment rate in Indonesia has reached 5,83% of the total working age population. Of these, almost 14% of them are graduates of diploma and undergraduate (S1) levels of education. Primeskills saw skill gaps as one of the contributors to the high unemployment rate in Indonesia.

In his official statement, William said, "Departing from this problem, we developed innovation training based on XR and gamification to narrow the skills gap between graduates and the current industry, such as creating modules and content using virtual reality (VR) technology to improve the quality of learning.

This is supported by Price Waterhouse Cooper (PwC) global research where trainees using AR and VR claim to be four times faster and more focused on practicing than in class, 275% more confident to apply learning skills after training, and 3,75 times more emotionally connected to the material being taught. This proves that AR and VR can increase innovation and productivity.

Primeskills position yourself as enablers learning modules use the latest technology, namely Virtual Reality (VR), Augmented Reality (AR), and the Learning Experience Platform, making training more immersive, easier to understand, and more efficient in the learning process.

Through its B2B business model, Primeskills provides the needs of its business partners, starting from providing VR Headset devices, developing interactive learning modules customized to the needs of business partners, to regular after-sales service, as well as several learning support systems that enable business partners to combine existing learning. and modules generated by Primeskills easily.

Companies form a VR technology ecosystem, from the process of providing curriculum, Development, provision Hardware, to aftersales. Primeskills has completed modules for several industries, including the banking, education, hospitalityand healthcare.

The XR technology developed by Primeskills is a combination of all immersive technology, such as AR, VR, and mixed reality (MR). Primeskills believes in not only focusing on one or two learning styles, but rather combining auditory, visual, and kinesthetic so that it is expected delivered learning is much more effective and easier to understand.

Business goals

Throughout 2022, Primeskills has collaborated with several banking institutions. One of them, together with CIMB Niaga, has completed a total of more than 1.500 hours of VR module training Training and distributed a total of 325 units of VR Headsets to 95 cities throughout Indonesia. This collaboration is one of the applications of VR business-to-business training The largest (B2B) in Southeast Asia.

The company has also partnered with Petra Christian University to develop a learning platform and interactive XR modules to reach the B2C market. One of them is making a digital-based learning method that combines visual novels and XR to make it even more interesting.

In addition, it is included in the Primeskills portfolio, one of the largest retail companies in the Kawan Lama Group. Primeskills role provides public showcase pada offline store those who incorporate immersive technologies especially VR created, like real life situations to promote their superior products.

In government, Primeskills fills VR needs Assessment for the Ministry of Home Affairs for employee appraisal needs. In addition, in early 2022 Primeskills has established further collaboration with the Indonesian Ministry of Religion to support the annual National Santri Day event.

Specifically, in 2023 Primeskills will continue to encourage quality improvement of university graduate skills so that they are relevant to industry needs in order to reduce the number skill gaps in Indonesia, through practical experience and soft skills training using XR technology and gamification.

In a separate interview, the company revealed that it is currently focusing on industries that require a lot of soft skills training because some of the products and experts we work with are engaged in such training areas as training leadership, coaching, customer services, sales, manners, public speaking, etc.

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"Our targets start from the education industry to industries that focus on human resource development. We hope that we can play an active role in minimizing skill gaps and support graduates from the education industry to be ready for work," added William.

He believes that immersive technology can be a solution to challenges skill gaps in the future. Therefore, Primeskills will continue to improve technology quality performance and focus on relevant industries, also in accordance with the above objectives, namely improving the quality of human resources by targeting human resourcess and universities.

"According to our vision, to provide education immersive which is also fun for society, we will continue to work to bring immersive technology and support systemIt is a solution that can be reached by the wider community. And it can be enjoyed by our current business partners and for our future partners, both from a B2B and B2C perspective," William concluded.

Primeskills is a portfolio of UMG Idealab Indonesia. Stand as venture capital, UMG Idealab mentions has been transformed into venture builder in 2020. Currently the company is focusing on developing three crucial things, namely tackling climate change, overcoming income gaps, and helping MSMEs compete globally.

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