1. Startups

Priceza Price Comparison Site Enliven Competition in Indonesia

Day by day, competition in the price comparison service segment between sites is getting busier. If before Price list has arrived first even though with the amount of data that is not too much now it's your turn Priceza, a startup from Thailand, which is present in the similar service segment and is challenging the existing players.

Priceza itself in 2013 received funding from CyberAgent Ventures originating from Japan worth 20 million THB (approximately IDR 7,3 billion). This is not wasted by Priceza which is proven to immediately expand its market to Indonesia in the same year and has 6000 users in the first month of its presence.

Like other price comparison sites, the start page of the Priceza site displays some of the lowest price recommendations for items that are most frequently searched by users. The categories and number of items on the Priceza website are complete, ranging from electronics, office supplies to food and beverages. To be able to compare site prices, users just need to select the available Compare Prices button. Without the need to register or login using Facebook, Priceza users can immediately get information on the price comparison of the goods they are looking for.

Unfortunately there is no feature to save or mark items compared. This can be one of Priceza's weaknesses in competing with its competitors. Those who register on the site can provide good reviews, ratings and store recommendations to their friends. In addition, registered users also have a higher priority in receiving information in the form of: deals and promotion.

Not only comparing prices, Priceza also provides advertising services. Just fill in the form provided then the ad will be automatically installed. Priceza itself cooperates with several existing marketplace sites as a source of price comparisons.

Priceza is present in the realm of price comparison services, which has quite fierce competition. Innovation and the ability to present new features are certainly one of the demands to be the user's choice. The search list storage feature that has been done may be considered as a feature to add to Priceza. In addition, there is no harm in improving the appearance of the site to make it more convincing for users to use Priceza.

[Photo illustration: Shutterstock]

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