1. Startups

Traveloka President Talks about Service Transformation into "Lifestyle Superapp"

Traveloka is currently still focusing on their three core businesses, namely travel, local services, and finance

Traveloka was founded in 2012 by Ferry Unardi, Derianto Kusuma, and Albert. The platform initially only focused on booking and purchasing airline tickets and hotels or what is known as online travel agents (OTA), has now been transformed into lifestyle super app.

In the Tech in Asia Conference 2021 event, Traveloka President Caesar Indra said, although for a long time he had positioned the company as a company lifestyle super app some time ago, but now Traveloka has made their application more than just an OTA platform.

"I see this transformation to be relevant with the increasing variety of services and products that we present. Not only focusing on travel but also on finance to lifestyle services and products."

Starting as a dominating player in the travel sector, then starting to expand into end-to-end solution for users and their lifestyle needs, Traveloka is still focusing on core their businesses are travel, local services, and finance.

In the future, the company plans to continue to add services needed by users. Utilize data and insight that they have, wider collaboration with financial institutions and others will also be the focus of Traveloka.

Adaptation of the company during the pandemic

In particular, Traveloka currently has three service ecosystem. These include travel and accommodation, Xperience, and fintech. After launching in 2015 the service paylater belonging to them which aims to make it easy for users to make purchases, become one of the superior products fintech owned by Traveloka.

During a pandemic when companies have to adapt to changing lifestyles of users, service choices buy now, stay later has also become the company's strength to continue to run the business while helping hotel partners to continue to operate.

Meanwhile, for the Xperience service which includes Eats, Traveloka during the pandemic also presents a new service, namely Order Now and references review and product directories for partner restaurants. Currently, there are around 18 restaurants registered on the platform.

Another innovation that is claimed to have been successfully carried out by Traveloka is making the platform an option for users to carry out Covid-19 testing. In collaboration with the Traveloka government, it has handled testing orders for around 600 testing center in 130 cities via the app.

"Effort Another thing we do is to find new ways to be able to provide services to users according to changes customer at the moment. One of them is the expansion of local services and fintech services," said Caesar.

Traveloka business plan and IPO

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Even though the pandemic is not over, Traveloka is optimistic about its activities traveling domestic to international will slowly recover. Judging from the start to loosen travel restrictions in several countries. In this case, Traveloka together with the Indonesian government and other countries, have begun to intensify their activities awareness and education to facilitate traveling activities during a pandemic.

"We are optimistic that Indonesia is the largest travel market and is supported by population growth middle class Currently, there are still many of them who have never traveled abroad. Hopefully in the near future, with the easing of activities, we can return to normal activities," said Caesar.

When asked about the company's IPO plans in the future, Caesar was reluctant to explain further. Such that reported Previously Co-Founder & CEO of Traveloka, Ferry Unardi said, after going through the most difficult times at the beginning of Covid-19, this year is the right time for the company to go public. He believes the company's condition is ready and the market is also considered to be welcoming.

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