Predicting Digital Marketing Trends in 2018

Second speaker on #TuesdayStartup edition (19/12), DailySocial CMO Rahmat Harlyadi talked a lot about the development of digital marketing this year and how it will trend next year.

According to him, along with the rapid development of digital, it has also changed the way people advertise. But basically, advertising must think about two focus goals. How could that be acquire new audiences and how to build awareness and build trust.

"How to introduce a brand, build trust, and how to get people to buy. We do it in a different way, in DailySocial there are no ads. We make the only way of advertising through content. Audience we are not much compared to other media, but classified as loyal readers. Seen from unique view us," said Rahmat.

Advertising trends that occurred this year, he continued, can be seen from the strategy undertaken Grab with PayTren. There it happened audience sharing. Grab utilize PayTren's loyal user network for agency distribution.

According to Rahmat, a concept like this will always be needed by every brand. What he does at DailySocial, related to this concept, is partnering with brands that can distribute content created by DailySocial. Another option is to form your own community to market content.

"Until whenever will need audience sharing through collaboration and partnership to get engagement from the audience. It's impossible to walk alone."

Personalize content according to the target audience

According to Rahmat, the trend in the future content will be more soft selling by providing a personal approach to the audience. Written or visual content that has emotional content is considered to be more appropriate to build a loyal audience.

"That's why every ad content on DailySocial we makedream possible with commonly produced content. A subtle approach like this would be more appropriate for a loyal audience."

Each ad content, also displayed some related news content. The goal is to foster a sense of addiction, so that their journey while visiting the DailySocial site will be longer.

To create personalized advertising content, you need simple research that can be done via social media platforms or take advantage of the results of research publications. From research, brands can see what kind of approach is right to reach the target audience.