1. Startups

Power Commerce Asia Receives Series A Funding, Ready to Expand to Malaysia

Just announced its official presence after operating three years ago

ERP solution provider startup Asian Power Commerce announced series A funding with an undisclosed amount from PT Interport Mandiri Utama, a subsidiary of PT Indika Energy, and PT SAP Express, a logistics and courier company. This fresh fund will be used to launch an expansion into Malaysia to serve global brand partners in serving their customers in the country.

After this investment, directors at Interport such as Yukki Nugrahawan Hanafi and Alif Sasetyo, and SAP Express President Director Budiyanto Darmastono, are now part of the Board of Commissioners at Power Commerce Asia.

On this occasion, he also officially announced the presence of Power Commerce after being in stealth mode since its operations began three years ago. Starting this year, the company will scale its business much more significantly with the ammunition it gets from the funding round.

Founder & CEO of Power Commerce Asia Hadi Kuncoro said that so far he and his team have focused on building the company's fundamentals in the form of ERP solutions omni-channel and supply chain for the business ecosystem. Thus, Power Commerce Asia can become a sustainable company.

“We didn't build the app, but tech company which builds a digital ecosystem for industry. Our users are B2B, from brand, manufacture, brand owners, global brands to SMEs. Conceptually, we want to wake up E-commerceomni-channel and supply chain solutions, so that brand can sell anywhere and on any platform and integrated real-time, "explained Hadi at a press conference yesterday (6/1).

The investment obtained by Power Commerce, he continued, was not solely aimed at fresh funds but also strategic partnerships with investors. It is known, Interport has an extensive network in handling cross-border transactions, while SAP Express has a warehousing and procurement network that is spread throughout Indonesia.

These assets will be utilized optimally by Power Commerce in increasing its business which is targeted to grow up to seven times this year. “We don't only have a vision in Indonesia, what we are trying to build is to solve problems in the global market. That's why on training second, we will enter the regional market.”

The company will explore the SME segment in order to experience the solution omni-channel and supply chain. The plan is that the solution will be available in the middle of this year in the form of SaaS with a subscription model. According to Hadi, the subscription concept is considered more effective in attracting SMEs because there is no need to commit to paying in the long term.

Asia Power Commerce Solutions

Power Commerce Asia brings end-to-end solution services which include e-commerce marketplace enabler, technology development, warehouse management, shipping management & delivery service, digital marketing, payment management, and omni-channel ERP system management. Technology omni-channel owned by Power Commerce Asia can ensure that all brands can take advantage of all existing sales channels, both offline and online.

Within three years, Power Commerce Asia claims to have grown significantly to reach 132 times. Starting with phase start-ups, smart-up companies, and has now entered the stage scale-up company. Positive growth at the end of 2021 is indicated by metrics, including the number of transactions growing 28 times, the average monthly transaction growing 28 times, growth NetRevenues (NMV) by 22 times, and average monthly sales grew 12 times. Not explained in detail in the form of numbers regarding all the achievements above.

More Coverage:

The company has collaborated with various local and global brands from various industries in managing e-commerce sales channels. Some of the names are, Soho Global (Imboost, Curcuma, Diapet), Menarini (Dermatix, Transpulmin), Kino Indonesia, Galeri24, Mamasuka, Combiphar, Twinings, Ovaltine, Probalance, Prodiet, Evalube, Dompet Dhuafa and many others.

In the future, the company will expand ERP solutions not only for finished products, but also for raw materials that can be integrated systemically and real-time from upstream to downstream. This will certainly make it easier for manufacturers to monitor their work processes so that they are more efficient.

Hadi is optimistic that the well-developed business fundamentals can lead the company to become a sustainable company and accelerate the IPO in 2025. "In 2025 our mission is to enter the ASEAN market, and conduct an IPO for the exit plan," he concluded.

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