Pomona Gets Series A Funding More Than 41 Billion Rupiah

Platform developer startups omni-channel and marketing solution "Pomona" today (24/7) announced that it has secured series A funding. The value reaches $3 million or equivalent to 41,8 billion Rupiah, led by Vynn Capital with the support of Ventech China, Amand Ventures, Stellar Kapital, and Central Capital venture. This funding is divided into two stages, the first phase was completed last year.

"This funding we call series A-2, because we get in two rounds. We closed the first round of series A last year (undisclosed), then the next round of the year. We closed rounds new product due to the need to accelerate the development of new products," said Pomona Benz's Founder & CEO Budiman to DailySocial.

This funding will be focused on increasing penetration of Pomona's new services, including accelerating product development and recruiting new staff. As previously noted, the company had change in business focus on solutions that help FMCG businesses (fast moving consumer goods) and CPG (consumer packaged goods) Upgrade sales conversions on their product campaigns through solutions end-to-end.

So far, from the user's perspective, the Pomona service allows users to get cashback for various products that consumers buy from minimarket or supermarket. The way users only need to upload shopping receipts to the platform. Later, if there is a related product that is doing a promo, the balance cashback will be entered into the user account in the Pomona app.

"By offering cashback and intensive discounts, we can encourage consumers to connect with brand, while providing tangible financial benefits to society," said Benz.

Develop consumer analytics services

To help brand maximize product penetration, Pomona provide a range of services. One of them is an analytical tool that can be used to measure the level of consumer engagement, offline sales conversions, and the effectiveness of marketing campaigns.

They also develop -based solutions "white label". make it possible brand some give membership rewards directly to consumers, as part of a loyalty program. Pomona itself earns income through a subscription system for analysis tools and commissions from verified transactions.

Since being founded in May 2016 by Benz Budiman (CEO) and Ari Suwendi (CTO), Pomona has been running the B2B2C model. Currently, several companies that carry FMCG and CPG products have utilized their services, including Unilever, Japfa, ABC President, Sosro, Frisian Flag, and others.

In the future, they will improve their analytical capabilities to be able to help brand can measure the effectiveness of market penetration strategies. Including to improve the company's relationship with suppliers and retailers, for the sake of more transparent business processes.

"Because most consumer interactions with products occur in the offline space, brand find it very difficult to measure the effectiveness of reach and engagement in the marketplace. Through our solutions, FMCG and CPG companies can gain a good understanding of consumer behavior and adapt their strategies," concluded Benz.