Pomelo's "Fashion Commerce" Service Focus in Indonesia This Year

Logistics issues are still a constraint factor for e-commerce services in Indonesia. One of them is service fashion commerce from Thailand Pomelo who are still having trouble handling the delivery of goods to customers in Indonesia.

To DailySocial, PR & Marketing Manager of Pomelo Sandra Wang said, Indonesia is a competitive market and it is increasingly difficult for services to understand fashion commerce like Pomelo.

"We at Pomelo are trying to overcome this logistics problem to be even more efficient. Another challenge that we often face while doing business in Indonesia is the changing interests and tastes of customers."

Sandra added that fast-moving technological changes are also one of the obstacles that Pomelo continues to observe. As a service fashion commerce featuring its own, tailor-made designs from Bangkok, Pomelo always strives to stay relevant.

"One of the strategies is to keep creating brand new and sell it immediately online. This is what makes us appear superior to our competitors, by prioritizing our applications and websites," said Sandra.

Pomelo focus in 2018

Pomelo was founded by three co-founders, namely CEO David Jou, Win Thanapisitikul, and Casey Liang in 2013. In Indonesia the focus of their business is to continue to grow as a brand and make products that customers love.

Besides that Pomelo wants to improve awareness and drive marketing brand by holding regular offline activities.

"We often hold offline activities such as launching new collections, celebrating special days such as Christmas and Lebaran. Besides being quite effective as a marketing activity, this offline event also provides an opportunity for us to meet directly with customers," said Sandra.

Asked how many active users have been in Indonesia, Sandra was reluctant to say for sure. However, this service, which is already present in 50 countries, offers a fast, free shipping process with a minimum order of IDR 200 thousand and a free 365 day return guarantee.

"Pomelo will continue to present fashion products that are liked by customers, good customer service, delivery and of course the appearance of our website and application," concluded Sandra.