Please Aim for the Mobile-Based "Hyperlocal Service Marketplace" Segment in Indonesia

The ever-increasing movement of technology adoption is one of the triggers for the service on-demand economy which is now starting to crawl to the surface. Startup is trying to take advantage of this opportunity please to build platform which bridges users to get help according to the services needed from the nearest location.

Met in Jakarta (5/1), Co-Founder of Pleasein Tomy Malewa told that the presence of the Selamatin service departed from anxiety over the Jakarta-Centric phenomenon and the current unequal economic activity between the capital and regions. Tomy emphasized that in the midst of the current digital era, technology should be a tool to help optimize economic activities in the surrounding environment.

“Nowadays everyone has [started] turning to mobile devices. Our job is to add functionalityend-to-end to perform an action that was previously only looking for references, as provided by Foursquare for example. […] The point is how people can help each other [through platform Please] around him. We want to build awareness that you can actually help the people around you,” he said.

Help itself is an application that combines GPS features on the device mobile devices with features chatting, and search engines. Through these features, it is hoped that Help users can get help according to the services needed from the nearest location. Please also promise the ease of communicating through direct call and features chatting which are available.

Want to be end-to-end solution hyperlocal service marketplace

In a densely populated developing country such as India, services hyperlocal service marketplace I can say it's been going well. Tomy himself admitted that the development of Help was more or less inspired by Lookup startup from India which features features chatting and where to find services.

Please help yourself now it's still in the stage beta closed, or can only be used by a limited circle. Even so, Tommy said that he wanted to be able to become a end-to-end solutions in society. It is planned that Help will be released to the public in February.

Regarding the services provided, Tomy has not been able to reveal much. It is stated that laundry services, food delivery orders, to tire patches are some of the services that can be searched through platform Please. The current radius is only five kilometers.

Tomy said, “We are currently collecting as much data as possible to see what services are the most [searched by users]. […] If you talk The roadmap, it already exists long [implementation machine learning, analytics data for digital advertising, up to payment gateway independent]."

“Regarding monetization, we still haven't thought about it. [...] This service can be used for free [if it is launched], anyone can join as a service provider. [...] We want to focus on developing technology infrastructure first to provide the best product service to users later,” he added.

Plans to work with local government to support smart city program

Another plan after Pleasein launches to the public is to open up the possibility to cooperate with local governments. The Bandung government is planned to be the first city to be approached in establishing cooperation. In the future, said Tomy, it is also possible to cooperate with other local governments as long as they have a vision to become a smart city.

Currently Help is developed by a team of five people, including Tomy. Four of them are domiciled in the city of Bandung.

When it's officially launched, Please directly will compete with Monolia which has service is not much different. Please the plan will be available for platform Android and iOS.