1. Startups

Beauty Products Reseller Platform Raena Reportedly Completed Continued Funding of 140 Billion Rupiah

Funding led by Alpha Wave Incubation and AC Ventures

Complete funding Serie A valued at $9 million (Rp126 billion) at the beginning of last year, beauty product reseller platform Raena is reported to have again pocketed further funding. Led by Alpha Wave Incubation and AC Ventures, the company is said to have received funding of $10 million (Rp140 billion).

Other investors involved in the funding this time are PT Sumber Alfaria Trijaya TBK (Alfamart) and Alto Partners. In total Raena has secured investor funds of $21 million (nearly 300 billion Rupiah).

We have not received any official information from the company.

In a previous article, Raena's Founder and CEO Sreejita Deb revealed, in 2020, the new business developed by Raena experienced massive growth, due to the increasing number of people who made online transactions during the pandemic.

The new concept that Raena offered was social commerce, manage all the needs and processes that sellers usually do online. Starting from stock management, suppliers, brand selection, to logistics. Those who want to join Raena and want to become sellers can focus more on growing their number of followers on social media, WhatsApp, marketplace channels such as Shopee, Lazada, Tokopedia and others.

"Previously our model was one-to-one, which connected one supplier to one influencer. Now the concept we offer is the many-to-many model, which connects various brands and various suppliers to various influencers," said Sreejita.
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