Emtrade Stock Education Platform Establishes Strategic Partnership with Pandu Sjahrir

Aims to develop and expand education to retail investors in Indonesia, Founder & CEO emtrade Ellen May established a strategic collaboration with Indonesia Stock Exchange (IDX) Commissioner Pandu Patria Sjahrir. Apart from being advisor (advisor), Pandu also has a role as a minority shareholder in Emtrade.

To DailySocial.id Ellen said that Pandu's vast experience and insight became a strong reason for them to work together. In accordance with Emtrade's vision and mission, which is to increase literacy and investment inclusion in the capital market with higher quality, not just quantity.

"Emtrade believes in Pak Pandu's presence as a advisor at Emtrade can take us further."

He added that the shared vision of Pandu and himself was also a strong reason for the establishment of this strategic partnership. In particular, Pandu has a vision to support the growth of capital market investors in Indonesia, especially from retail circles. According to him, this needs to be done so that retail investors can get financial literacy and inclusion properly.

Furthermore, Ellen said that her party would use the support [funding] provided by Pandu to reorganize the direction of the business (business direction), developing technology and automation, increasing the user base, and developing the business model of edutech menjadi fintech, thus not only increasing literacy but also inclusion.

“After that we will also increase user based us for user acquisition even better to encourage inclusion in the capital market even better,” said Ellen.

Recorded based on data KSEI As of September 30, 2021, the number of Indonesian capital market investors has reached more than 6.287.350 Single Identification Numbers (SID), including 2,9 million SID shares. Of the total capital market investors, 80 percent are young investors under the age of 40 (millennials and Gen Z).

For this market segment, various investment services are present, both to facilitate transactions and education. For education services, apart from Emtrade, there are currently other startups playing in the same segment with different approaches. For example, there is an application Ternak Uang and MCASH's DigiStock.

Emtrade Plan

Founded in 2019, the company has recorded an increase in users since the last two years. There are currently tens of thousands of active users on Emtrade. In addition to presenting stock references on the platform transparently and users can see the results of reference case studies, both profit and loss, Emtrade is currently also transforming from an application-based edutech become a platform fintech robo-advisory.

Having previously launched premium content since 2019, now Emtrade has also launched free content for users. Just launched two months ago, it is hoped that this content can be enjoyed by those who are interested in learning more about stocks.

While for service virtual trading which is scheduled to launch at the end of June, is currently still in preparation. Likewise with features online trading which allows users to transact shares in the app. When asked who Emtrade's partner for the service is, Ellen is reluctant to explain further for reasons regulatory.

"Emtrade will continue to develop into personalized investment a platform that makes investing easy and fun," concluded Ellen.