Bantoo.id's "Crowdgiving" Platform Bridges Donations Digitally

The general public's interest in making donations online, being one of the reasons the platform Bantoo.id present. To DailySocial.id, Bantoo.id co-founder Ratna Veronica said that Indonesia was the top country in the initiative to give (by the World Giving Index) coupled with an ingrained culture of mutual cooperation.

"However online giving platform sebagai sociotech still far behind in terms of quantity and development compared to fintech and of course online marketplace, said Ratna.

In particular, Bantoo.id combines goods and money donations. Unlike other similar platforms, Bantoo.id is not just through crowdfunding platform, but is crowdgiving. In the future there are several vertical products and more services to be developed.

They also try not to sell sadness, either through cause campaign, story content campaigns, as well as photos. The company prioritizes enthusiasm, struggle, good inspiration and positive news. Bantoo.id also implements 5 stages of verification for every campaign it runs.

"Bantoo.id can be accessed by users throughout Indonesia. For fundraisers themselves, they are spread almost throughout Indonesia with causes various collections. Growth unique visitors we are quite good with conversion rate to donate which is quite high. We started from zero, and are currently at 200 thousand visitor per month," said Ratna.

Monetization strategy launched on the platform through crowdfunding is 5% platform fee from the collected donations and because of the crowdgiving, monetization increases with a margin percentage of donated items sold on Bantoo.id. Campigner and partners are quite diverse.

Supervised by the Ministry of Social Affairs and Kominfo

Currently Bantoo.id is supervised by the Ministry of Social Affairs and Kominfo. Asked whether Bantoo.id will transform into more than just a donation platform, they emphasized that for now and in the future it will continue to be a platform crowdgiving in Indonesia.

The unique method that was then launched by them was to offer a choice of donations not only for money, but also for goods, zakat, and for knowledge. Thus giving more people the choice to donate with a wider range of options.

"Currently, most of the donations are fund donations. However, by offering options such as #bagiBarang, it can bridge them individually to companies that want to launch CSR activities using selected services from Bantoo.id," said Ratna.

One of the triggers for the growth of the Bantoo.id donation service is during the pandemic. The pandemic directly has a positive impact, a lot social causes who need help and can be helped. Negatively, although not very significant is the decrease in the value of donations (basketball size) per user.

Even though it is only 1 year old, Bantoo.id has several plans to launch. This year Bantoo.id focuses on strengthening and development internal system, automated verification & automated withdrawal system.

"That's why we selectively chose campaign new. Going forward this year we will add 1-2 vertical products/services to strengthen Bantoo.id as a Point of Charity (POC)," said Ratna.

Asked whether Bantoo.id has plans to raise funds, Ratna emphasized that there are no plans to raise funds so far. However, the company does not rule out the possibility if there are investors who intend to provide fresh funds to the company.

"We are currently not focused on finding investors, but we are very open to discussing with all who see sociotech and development fintech is something good in Indonesia," concluded Ratna.

Digital donation platform growth

Not just platforms through crowdfunding such as Kitabisa, Good Seed, until crowdgiving such as Bantoo.id which is currently being watched by the general public, donation activities online currently also experiencing quite good growth over the last 2 years.

Gojek even in 2019 it was launched GoGive, the result of collaboration with the Kitabisa fundraising platform as an exclusive partner. Go-Give allows users to donate, zakat, infaq and alms (ZIS), and a zakat calculator directly in the application Gojek with the Go-Pay payment method.

Data compiled by Dataword It was revealed that the value of digital donations rose by an average of 72% during the pandemic. The study also illustrates that donations from Generation Z or people aged under 24 years are increasing. The number of donors using digital services also rose 9% to 76%. Compared to four years ago, the value and volume of donations via digital platforms has increased 13 times.

The 2019 Indonesia Millenial Report noted that 2,7% of millennials have donated online. This research report released by the IDN Research Institute states Dompetdhuafa.com as the millennial favorite donation site.