1. Startups

Pintarnya Obtains Additional Initial Funding of 120 Billion Rupiah from East Ventures and Vertex Ventures

Pintarnya's total initial stage funding amounted to $14,3 million

Startups job marketplace specifically the blue collar Pintarnya received additional initial funding of $8 million (worth nearly 120 billion Rupiah) from East Ventures and Vertex Ventures SEA & India (VVSEAI). This acquisition brings the total early stage rounds that Pintar has collected to $14,3 million.

Previous in May 2022 the company announces seed funding raised from Sequoia Capital India, General Catalyst and angel investors.

Pintarnya will use this additional fund to continue developing its technology and data capabilities. The goal is to provide added value to the company in facilitating an efficient job search process for candidates and employers. Therefore, the company is expanding the team on all fronts.

“We want to be the platform of choice that facilitates matching supply and demand for both parties and provides blue-collar workers with access to better financial services through better digital identities and verifiable employment history,” said Smart Co-Founder Henry Hendrawan. in an official statement, Tuesday (19/7).

In addition to joining as an investor, Co-Founder and Managing Partner of East Ventures Willson Cuaca will also join Pintarnya as a Board member.

He said that there is a huge opportunity to empower millions blue collar worker in this area who are trying to get a job and a better life. Of course, this opportunity comes with various obstacles along the user's journey, but he believes Pintarnya is the right team to solve this problem.

“They have proven experience in building and mastering the market business-to-consumer (B2C) and various financial service products in Indonesia. They are making great progress and we look forward to the achievements their Smart team will bring in the future,” said Willson.

Vertex Ventures SEA & India Managing Partner Joo Hock Chua added that the job search practice for gray collar workers and employers to hire the right workers in Indonesia is less efficient and can even be considered old-fashioned. Smart solves this problem by using technology and data to enable a much more efficient and cost-effective job search and recruitment.

The Smart Solution

Smart launched in May 2022, founded by three former senior executives; Nelly Nurmalasari, Henry Hendrawan, and Ghirish Pokardas. His intelligence helps Indonesia's growing workforce to find work, increase job opportunities, and open access to better financial services.

It is claimed, the company has connected more than 6 thousand employers with more than 100 thousand job seekers seeking various opportunities in the F&B, retail, logistics and hospitality sectors.

Smart provides services through websites and mobile applications. For now, their services can only be used effectively for users in Greater Jakarta and Bandung.

More Coverage:

In how it works, after a job seeker registers and creates a profile, Smart will use the information provided to recommend relevant job opportunities, including considering various parameters, not limited to job requirements, location and skills. This approach is considered to be able to provide access not only to verified and curated prospects.

After that, Pintarnya will work closely with employer partners to qualify and recruit relevant blue-collar workers. His intelligence doesn't just help workers get jobs. With a digital identity and verified employment history, it will open access to better financial services for them by partnering with financial institutions, enabling blue-collar workers to achieve their dreams of a better life.

Although it is not explained in detail, with a data-based mechanism and utilizing the platform Open Finance, Pintarnya is also committed to providing formal financial services for these workers. The goal is to improve their welfare, by fighting for financial literacy and inclusion.

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