1. Startups

Pintaria Changes its Name to "Smart", Focuses on Empowering the Workforce Through Technology

Pintar has 3 main learning products titled Lectures, Courses, and Corporations

The changing world of work along with technological developments causes a gap demand and supply in the labor market. Clever (previous Pintaria, part of HarukaEDU) exists to close the gap by developing a self-development platform. This is also the embodiment of the company's vision to empower the Indonesian workforce through access to learning regardless of age.

Paint has 3 main learning products, namely Lectures, Courses, and Corporations. In this Lecture product, they collaborate with local university partners to provide a Learning Management System (LMS) and help carry out digitalization in the learning process.

In addition, there are also Courses that offer classes for self-development and careers. Then in Corporate products, Pintar partners with corporations who want to invest in workers to help provide flexible learning as needed for upskilling and reskilling the employees.

The variety of services that Smart provides through its platform

 

Smart CEO Ray Pulungan stated that the decision rebranding from the name "Pintaria" to "Pintar" this reinforces the company's mission to open access to quality education in the digital era as part of an inclusive, highly competitive, and sustainable economic development process.

The education offered by Smart is not only in the form of formal education but education that is dynamic and sensitive to changing times.

“Education is something that knows no space and time. This is what we strive for. Pintar is here to provide equal opportunities for every learner of productive age. We want to empower the workforce through access to education regardless of age,” explained Head of Smart Learning Grace Gunawan.

In an event soft launch Smart, followed by a discussion titled “Empowering Indonesia's Workforce through Upskilling”, one of the issues that was also raised was the phenomenon of horizontal mismatches or misalignment output in the world of work. It is suspected that there are many workers who work in fields that are not in accordance with their background.

“According to LIPI research, 4,6% of Indonesian workers undereducated, 27,9% of the workforce overeducated, and 68,4% experienced field of study mismatch. Various mismatch This has consequences in the form of skills gaps, low job satisfaction, high unemployment rates, and even salary/wages gaps,” said Shinta Kamdani as Chair of B20 Indonesia 2022 as well as Deputy Chairman of Indonesian Chamber of Commerce and Industry and CEO of Sintesa Group.

Smart tries to answer and address the gap between supply and demand the workforce in Indonesia. Besides, it also bridges skill gaps in the world of work through collaboration with various institutions. "We believe that education is not just an individual issue. This requires synergy from many parties to be able to improve human resources," said Grace.

Incoming Dean for School of Professional Studies Shankar Prasad who was also present at this session, expressed the importance of collaboration with edutech for traditional educational institutions such as universities in order to create content that is more relevant to the needs of the world of work. In addition, technology platforms are also considered capable of reaching more learners than traditional educational institutions.

“Now is a very good time to invest in employee skills. Globally, technology is quite advanced, anything can be learned because learning platforms can be accessed easily. The existence of these platforms allows workers to continue to develop themselves without being hampered by formal education,” added Samator Group Vice President Imelda Harsono who was also present to fill the discussion session.

Smart Business Travel

Founded in 2014, HarukaEDU - which then rebranding become a Pintaria—then now officially use the Smart identity, start a business as a university partner who wants to launch learning online. Some of them are Indonesian Christian University and Al Azhar University Indonesia, to digitize their content and manage the technology side of the learning process.

HarukaEDU helps universities increase new student enrollment and enhance the student learning experience. The company launched the Pintaria platform in 2018, offering technical training and soft skill for those preparing to enter the workforce. In the following year, re-launch CorporateEDU to support companies, organizations and government agencies in providing flexible, effective and scalable corporate training for employees.

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During the COVID-19 pandemic, this Platform also assisted the Indonesian government with the Pre-Employment Card Program retraining initiative. The company focuses on program development and electives to ensure that students have the tools and support systems they need to prepare them for success in their careers and lives.

Since its inception in 2014, the platform has facilitated career transformation through education and experience in the skills most needed today. When users start learning within the platform, they can choose from a variety of formats and modules to help them achieve their goals, including full online, blended learning, and options short form — on campus and online.

Officially using a new identity, Smart uses a business approach, namely partnership. The company cooperates with many universities especially local. "However, our important mission is not only with universities, but also involving other educational institutions and of course technology players. In the future, we will build wider cooperation with various stakeholders, both local and global," said Ray.

To date, the company already has an extensive network with 700+ online courses, partnerships with 13 universities and more than 50 training partners. This platform has also been a Pre-Employment partner since 2020. Pintar has also succeeded in attracting more than one million users to access short courses, higher education, and Pre-employment programs.

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