PicMix and e-mas Strategy Synergize Users

PicMix announces its partnership with e-mas app developer –is a sister companies from service E-commerce Orori jewelry products—to launch a gamification-based promotional program in the app. The program is named "Main PicMix Get Gold", can be followed by all users of the PicMix application.

This program allows PicMix users to get free gold through the menu referral to the e-mas application contained in PicMix. Users will be asked to register to the e-gold application, each successful registration will give 0,1 grams of gold for free. In addition to registration, users can also get an additional 0,1 gram of free gold by installing frame e-mas on PicMix.

This program is made because according to each party can present a symbiosis of mutualism. For PicMix, they want to offer benefits more to its loyal users. As for e-mas, they want to bring in new users from the PicMix application. From the information provided, currently PicMix users worldwide have reached more than 30 million and almost 10 million of them are from Indonesia.

"We always try to innovate for various business model appropriate and interesting as well mutual benefits with partners. PicMix has held a similar partnership like this with Mandiri E-Cash. Some other forms of mutualistic cooperation, for example with Telkomsel and some [services] E-commerce others," said PicMix Co-Founder Roberto Thamrin.

The e-mas application itself was developed to assist users in buying and selling gold without the need to store gold in physical form. While PicMix is ​​a social media-based photo processing application that has been launched since 2012.

About PicMix's future product development plans, Roberto said:

"Earlier this year, we developed a new feature called PicMix YOYO which was also packaged into a portable photo booth which can be used by brand in activities below the line as Events or roadshow."

"The advantage, YOYO photo booth can do print animated images onto 3D paper. Throughout 2017, there have been several brand who use YOYO for event them," said Roberto.