Shoplinks Shopping Coupon Personalization Drive FMCG Brand Marketing Activities

Based on her 17 years of experience working in FMCG companies, Teresa Condicion and Co-founder JD Lee founded shoplinks. That is in the form of a platform digital marketing which provides a tool for building relationships between brand, retailers, and consumers take advantage of shopping coupons. Shoplinks also wants to highlight the uniqueness of traditional warungs that are only available in Southeast Asia.

To DailySocial.id, Shoplinks CEO Teresa Condicion revealed, so far digital promotional activities only apply to wholesale companies to large retailers. There are still many traditional stalls in Indonesia, which receive less attention to provide options for building more personal relationships with customers.

"Shoplinks wants to provide tools appropriate and relevant to create promotional activities in the form of relevant coupons to buyers at traditional stalls. Therefore brand and retailer can reach return on investment higher."

Currently Shoplinks has collaborated with brand Major FMCGs such as P&G, Unilever, and Johnson and Johnson, process thousands of shopping coupon uses per month. In particular, Shoplinks earn commissions from brand wishing to issue a coupon.

"We work with warungs to provide a selection of shopping coupons for their shoppers, while with retailers we provide relevant data," said Teresa.

Founded in 2020 this October Shoplinks has obtained early stage funding of $900 thousand or around 12,8 billion Rupiah. The funding was led by venture capital firm Cocoon Capital and participation from the Indonesian Women Empowerment Fund (IWEF).

These fresh funds will then be used by the company to strengthen its position in Indonesia before expanding to other markets in the Southeast Asia region. His party also plans to increase the number of teams and expand the network of partners, both retail companies and stalls, which currently account for 70% of total retail spending in Indonesia.

Pandemic drives digital adoption

So far, FMCG companies have had considerable interest in adopting digital for promotional and promotional activities engagement even better with retailers and stalls. During a pandemic when all small to medium-sized companies are forced to use technology and shift their business digitally, this is the right moment for Shoplinks to expand their business.cater FMCG companies, retailers, to warungs.

"We are ready to provide tools the right way to welcome the readiness of retailers today to going digital. Currently most of them only focus on selling and not personalization. We try toleverage and create a platform for engagement to offline store, said Teresa.

Utilizing simple technology but already very familiar to the Indonesian people, namely WhatsApp Bot, all promotional coupons up to cashback can be distributed by shop owners and stalls to their respective members. This service can also be created by membership that offers information to relevant promotions.

In addition, through its data analysis platform, Shoplinks is also able to provide relevant and more personalized promotions and coupons, adjusting the preferences and previous purchases of these customers.

"We create smart coupons that FMCG companies can take advantage of. We make all processes easier with familiar technology, so there is no need to build complex technology and become irrelevant to shoppers and shop owners," said Teresa.

Currently, Shoplinks only focuses on tier 1 and 2 cities. According to Teresa, the area is considered very familiar with shopping activities online and are used to shopping at outlets such as Indomaret and Alfamart. This makes it easier for the Shoplinks team to implement their technology.

"As retail software platforms we provide technology for promotion and engagement. Making use of algorithms machine learning and provide a more personalized experience for shoppers," said Teresa.

At a glance the services offered by Shoplinks are similar to program loyalty, but Teresa emphasized, Shoplinks is not a platform or technology that offers programs loyalty. But rather a platform that allows personalization, by building end to end software, retailers can connect with the program loyalty self-developed, not by Shoplinks.

"We see Shoplinks as a mom and pop stores, which allow, E-commerce or major retailers across Southeast Asia with the ability to personalize discounts and offers to shoppers," concluded Teresa.