Strengthen GoTo Synergy, GoPay Becomes the Main Payment Option at Tokopedia

As a form of GoTo business integration, GoPay is the next service that is present in the Tokopedia application as an instant payment option. The GoPay icon is listed on the main application page at the top left, which was previously occupied by OVO.

Before GoPay came, last August, Gojek has already brought GoPayLater to the Tokopedia application. Users can take advantage of the limit obtained to shop at Tokopedia.

In an official statement, GoPay CMO Fibriyani Elastria said. GoPay's presence at Tokopedia is an expansion of benefits for GoPay, which millions of Indonesians have relied on for their daily transactions, including shopping online. "GoPay focuses on meeting user needs by providing and increasing the expansion of safe and easy online shopping services," he explained in an official statement, Thursday (14/10).

VP of Corporate Communications Tokopedia Nuraini Razak added, "So far, Tokopedia has provided various payment methods to make it easier for anyone to experience the benefits of transacting. online. We hope that GoPay's presence on the Tokopedia platform can now be an alternative payment for people who increasingly rely on cashless payments to meet their daily needs."

This service was launched in stages to all GoPay users since October. Just like transacting with other payment options, customers can choose to pay with GoPay at the payment options on Tokopedia after confirming the amount of the shopping bill, address, and shipping method. Furthermore, the customer can complete the transaction by confirming the GoPay PIN.

Even though the GoPay ecosystem is complete, OVO is not automatically removed from the Tokopedia ecosystem. The two companies have agreed that OVO will still be present as a payment method on Tokopedia.

"Regarding the use of OVO in the Tokopedia and Lippo Group ecosystems, it has been agreed that OVO will still be present as one of the payment methods in the ecosystem," said OVO Head of Corporate Communications Harumi Supit quoting from CNBC Indonesia. Harumi said, changing ownership structure is a natural part of the journey of a technology company.

Currently, users can access OVO in the Tokopedia application through the "Settings" menu option. On that page, users can still do top up, transfer balances to fellow users, and view OVO transaction history.

The race for the top spot

OVO and GoPay actually have the same focus, working with various strategic partners to get closer to the daily lives of individual users and MSMEs. In the presentation given by OVO, it was stated that its services had been integrated into various services merchant across various business verticals. Be it, billing and entertainment, groceries, parking, logistics, health, donations, education, fintech, and so on.

Another important aspect is connected with smartphone operating system, namely Google Play and the App Store. It is claimed that OVO is already connected, but when further verified, OVO is not yet available on both. There is a possibility that it is currently in the integration process, so it will take some time before it will be made public.

In various studies, both OVO and GoPay dominate each other in occupying the first position as the most popular digital payment application. According to survey Fintech Report 2020, GoPay occupies the top position (87%), then sequentially followed by OVO (80,4%), DANA (75,6%), ShopeePay (53,2%), and LinkAja (47,5%).

Meanwhile, in the survey released boku this year named OVO as the application with the highest transaction growth in 2020 with $10,7 million, ShopeePay ($4,3 million), LinkAja ($3,9 million), GoPay ($3,7 million), and DANA ($3,4 million ). This order does not shift for the category of market share and number of users.

Interestingly, according to a survey conducted Neurosensum, ShopeePay was recorded to dominate the electronic money market share during the November 2020-January 2021 period with a percentage of 68%. The next position is OVO (62%), then DANA (53%), GoPay (54%), and LinkAja (23%).

Occupying the top position is certainly a desire for all parties. As a result, the entry of GoPay into Tokopedia has become a good generator to boost transactions. Moreover, Tokopedia and GoPay will of course continue to provide various special offers in the form of discounts and cashback.

From the player side E-commerce also, both Tokopedia and Shopee, are eternal rivals like Grab and Gojek, to dominate the market. Shopee has successively maintained its position as E-commerce with the most visits in Indonesia in the last three years.

The record was finally broken in the second quarter of 2021. Referring from the data iPrice, total Tokopedia visitors reached 147,7 million monthly average. Meanwhile, Shopee was at 126,9 million visits. The last time, Tokopedia became the e-commerce with the most visitors in the third quarter of 2019.