Differences from WhatsApp Business, WhatsApp Business API, and WhatsApp

The instant messaging application WhatsApp has become a part of everyday life, both for personal and business purposes. For the business sector, the use of WhatsApp has been carried out by various professions, whether for internal communication, to the needs of consumer relations. But there are still many who don't understand how the differences between WhatsApp Business, WhatsApp Business API, and WhatsApp are.

The popularity of WhatsApp in the community has resulted in the emergence of many different versions of the application that are tailored to the needs. For personal purposes, for example, users tend to use the standard version of WhatsApp. Meanwhile, “enterprise” users usually take advantage of the application Business WhatsApp and WhatsApp Business API for the company's official communication platform. Apart from that, there are many other differences. Here we summarize the full discussion for you.

WhatsApp (regular version)

This version of the application is better known by a wide audience. As a version of the main application, it serves free messaging which can be used by different segments of users. The types of content that can be shared also vary, in addition to text, there are images and videos that can be shared. Recently, the sticker sharing feature on WhatsApp has become popular among its users.

Business WhatsApp

Released in 2018, WhatsApp Business is specially designed for micro and small businesses which allows one WhatsApp mobile number to be managed by two different admins. That way, employees can easily identify which applications are intended for personal and business purposes.

WhatsApp Business comes with a "Quick Reply" feature, which allows admins to respond to template-based replies. In addition, WhatsApp Business is also equipped with the ability to label conversations as well as several other business support features. Many companies are attracted to using WhatsApp Business because it allows them to send messages directly to their clients, professionally and for free, as long as they have an internet connection.

whatsapp business API

WhatsApp Business is designed for small businesses, but the WhatsApp Business API is made specifically for large companies. The WhatsApp Business API strengthens corporate communications with customers around the world, enabling businesses to connect with clients around the world.

The WhatsApp Business API is designed for large companies that receive a large number of messages, which WhatsApp Business can no longer handle. The use of the WhatsApp Business API actually requires further technical settings, in contrast to the regular WhatsApp Business which only requires general registration. 

As we have seen above, the differences between WhatsApp Business, WhatsApp Business API, and WhatsApp apparently come with various versions suitable for use for various user segments. So, do you now understand the three differences? For those of you businessmen who are interested in taking advantage of the WhatsApp Business API service, you are now can integrate WhatsApp and email into your marketing activities.

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