Get More Developers, Titipku's Strategy for Digitizing Traditional Markets

Startups online groceries My tip has its own strategy to survive in the middle of the onslaught of players quick commerce which later appeared in Indonesia. The company's vision remains firm for the digitalization of traditional markets, becoming a unique offering as a differentiation in the industry.

To DailySocial.id, Titipku Founder & CEO Henri Suhardja said, departing from this vision Titipku from the beginning wanted to help traditional market traders to be able to compete in the digital economy. In addition, by presenting traditional market products, customers have alternative shopping at more competitive prices.

“We know that prices in traditional markets are cheaper. In addition, we also do not waste the new trends that formed during the pandemic. People are starting to switch shopping offline ke online. We take advantage of this trend to make it a new shopping culture that is more practical and safer,” said Henri.

Titipku opens access for the public to shop from traditional markets, modern markets, and the nearest supermarket online. The Titipku/Jatiper shopping courier is in charge of shopping and delivering customer orders. Before going into the field, Jatiper was equipped with education about choosing grocery products, the front line to ensure product quality reaches consumers.

It is claimed, the average delivery at Titipku is completed in 30 minutes. This duration is considered very sufficient to meet the needs of the community, compared to them having to go to the market themselves. "Delivery time that is not too rushed is also done so that Jatiper is safe on the trip."

In quick commerce itself, prioritizing delivery within a dozen minutes to reach consumers. This can be achieved because they work efficiently, taking advantage of their presence dark store (small warehouse) which is placed in a strategic location, proper arrangement so that all space can be maximized properly, as well as its own logistics fleet.

The new players in this segment made their debut in Jakarta. They are Astros, Bananas, and Dropezy. Radius to be the only focus outside Jakarta. Beyond that, this kind of solution is starting to come in as an option offered by players E-commerce, including online groceries, to offer delivery can arrive within 1-2 hours than it should be pre-order one day before or a few hours before.

Expand partnerships with developers

One of Titipku's steps to rapidly expanding its solution is partnering with major developers. Jaya Group and Agung Sedayu Group are two names that have been announced by the company. All markets under the auspices of the Jaya Group will be included in the Titipku application, such as in the Bintaro (Bintaro Modern Market) and South Tangerang areas.

The same applies to the partnership with Agung Sedayu Group, there are three markets that enter into the application. The three are Fresh Market PIK, Fresh Market Green Lake City, and Fresh Market Grand Galaxy City. According to Henri, the partnership opens opportunities, both for traders and buyers, because this market is well managed and clean, so the products sold are fresh.

In total, until now the company has been present in 123 traditional, modern and supermarket markets in Jabodetabek. Titipku was first present in Yogyakarta, then added its office in Kelapa Gading to mark its debut in Jakarta. The company is also targeting shopping services in Tangerang and its surroundings, which ultimately has an impact on moving its office to the BSD area which has been inaugurated since the beginning of this year.

The company will continue to add locations by focusing its presence outside Jabodetabek. The potential that can be worked on there is much greater, moreover it is claimed that many potential Titipku users through social media request that their services be present at locations near their homes.

"So far growth our application is quite satisfactory, it is proven on Google Play we get a significant rating for applications in the Online Grocery category. With users approaching 1 million, we are optimistic that it will be relevant to meet people's daily shopping needs," he concluded.

To support its expansion, Henri admitted that the company has received funding from local investors. There is no further explanation about this. In addition, investment support has also previously been obtained since Titipku entered the Y Combinator (YC S21) accelerator program.

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