The Importance of Product Development Functions in Startups for Businessmen

In building a startup business, the product is the most important thing to think about carefully. Offering products to users or users requires various approaches, so that users are interested in using the product and using it for a long time. From these facts it concludes the statement indirectly that products provide great value in business and are the main things that must be prioritized. However, it cannot be denied that for early entrepreneurs, developing a product is not an easy thing to do because of limitations budget. 

Product development really needs to be done so that the business can continue to grow and be able to compete with competitors, one of which is by issuing new innovations for products which of course have been adjusted to the target market based on research results. 

Launching from TechTarget, what is meant by product development is a series of activities that cover several important things from products such as concept making, development, design, to marketing of products that will be launched or rebranding. What makes product development This is important for startup businesses based on the times that affect trends and technologies that keep changing so that people's demands are increasing. 

On the other hand, early entrepreneurs have limitations budget in meeting the growing demands of society. Thus, product development cannot be realized and is increasingly being abandoned by the community because the product no longer has any value in their eyes. For this reason, it is very important to know the product development process from the start. 

From product development, we can also find ways to identify needs and problems from the user's point of view, understand what the needs and wants of users are so that we can get feedback or detect if there is an error in the product being developed. 

This interesting discussion will be discussed in depth with Jerome Poudevigne, Principal Solution Architect, Amazon Web Services, Singapore and Ajey Gore, Technology Operating Partner at Sequoia Capital India, Singapore, in a webinar #StartupForCountry with the theme "Important Functions of Product Development in Startup". Our activities in collaboration with Amazon Web Series (AWS) will be held on the day Thursday, April 22 2021 via the Go To Webinar application, at 19.00 WIB without any charge.

So, make sure you attend this event to be able to add insight into the importance of product development that must be done by business people!